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Seedlip launches mushroom-based packaging gift set

In a move to champion more sustainable packaging options, Seedlip is turning to a solution from nature for its new gifting range: Mycelium.

100% home-compostable, Mycelium is the root structure of mushrooms, a bio-contributing material, which Seedlip said it is introducing as part of its continued commitment as a nature company to celebrate and protect the natural world.

Seedlip is working with Magical Mushroom Company, who also believe in harnessing natural process for human progress.

Fully biodegradable, recyclable & compostable, Seedlip’s most sustainable gift pack yet includes a full-size bottle of Seedlip Spice 94, a 100% recycled glass Highball and a Thyme seed paper neck tag.

The box is composed of biomass and Mycelium, the root structure of mushrooms, which creates a durable, alternative packaging material that breaks down in compost or flower beds within 45 days. In addition, the seeded neck tag [Thyme seeds] includes its own instructions for how to grow it, utilising  the biodegradable box as a planter.

The gift set will be launching to Seedlip’s new sustainable online gifting shop, launching on 1 October. The move comes alongside a fully sustainable gifting offering on, including carbon neutral delivery carrier.

Each component of the gift box has been sourced with sustainability being the priority:

THE BOX: Is made of bio-mass and mycelium which breaks down in soil after 45 days. Made with the help of Magical Mushroom Company

THE NECKTAG: Each bottled will be embellished with Thyme seeded paper neck-tags

THE GLASS: The highball glass is made up of 100% recycled glass