PepsiCo is trialing new, paper-based outer packaging for its Walkers brand, specifically for the Walkers Baked multipacks.
The trial pack is widely recyclable and will replace plastic outer wrapping on more than 30,000 six-pack multipacks of two popular Walkers Baked flavors – Sea Salt and Cheese and Onion.
Shoppers will be able to purchase the new trial packs at 800 Tesco stores across the UK from 1 March 2023, and the brand will also be asking shoppers for feedback on the latest design and its new functionality. This marks the second major sustainable packaging trial with Tesco in recent months.
Ahead of the Baked pilot, the company rolled out new cardboard outer packaging for millions of Walkers 22- and 24-bag multipacks to major supermarkets in the UK following a successful trial with Tesco. The cardboard packaging will reduce the amount of virgin plastic used in their supply chain annually.
The trial marks another step in the company’s journey towards eliminating virgin, fossil-based plastic from crisp and snack bags across Europe by 2030, which is part of pep+, PepsiCo’s global health and sustainability transformation plan.