It found that when reuse and refill systems are made convenient, over two-thirds (68%) of consumers are likely to incorporate them into their weekly shop, with enthusiasm rising to 77% among younger shoppers aged 18-34.
Statistics showed that half of consumers (50%) actively preferring to shop with brands who implement reuse and refill systems, and 45% saying they would choose retailers prioritising reuse over those that don’t.
But there are still barriers stopping shoppers from making these simple changes. Over half (54%) of consumers struggle to find reuse or refill options at their regular supermarkets, and 47% find these schemes confusing or difficult to navigate.
Catherine Conway, director, GoUnpackaged, said: “By proactively adopting reuse and refill systems, retailers can not only save money on pEPR fees, but also demonstrate leadership in addressing the plastics crisis.” Catherine Conway says. “However, the window for impactful change is closing quickly. Retailers that act now can establish themselves as pioneers, while those that delay may struggle to catch up. Retailers face a critical moment to embrace reuse and refill systems – or risk falling behind.”