New turkey packaging from Amcor ditches the net, slashes carbon, and simplifies production — all with a built-in handle.
Introduced for turkey breasts from Butterball, LLC, Amcor’s Perflex shrink bag reduces packaging material and improves efficiency.
Traditional turkey packaging uses netting around the product to create a strong carrying handle. However, removing the additional packaging material achieves a more convenient and sustainable package.
Compared to the traditional netted turkey breast bag, the Amcor Perflex handled shrink bag delivers a…
- 22% reduction in carbon footprint;
- 23% reduction in non-renewable primary energy demand;
- 22% reduction in water demand.
It also boosts efficiency on the production floor by eliminating the manual netting process.
The Catalyst collaborative innovation team at Amcor worked closely with Butterball on the design and development of the new package, which was made for their boneless turkey breast roast. Catalyst rapid prototyping capabilities were used to develop physical prototype iterations that were evaluated for functionality, strength and consumer preference.
A seamless, drop-in packaging solution
“We were pleased that Amcor’s solution was compatible with our existing packaging equipment so we could efficiently make the change,” said Valerie Saint Sing, senior brand manager, Butterball. “Consumers are constantly seeking protein options that are nutritious and easy to prepare. Our boneless turkey breast roast is the perfect solution for a delicious, convenient meal. This sleek new packaging will certainly make it stand out on the shelf.”
“Our ability to deliver the actual production specifications in prototype quantities allowed Butterball to gain authentic consumer feedback at each stage of the design,” said Greta Shimon, marketing manager, Amcor.