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Most of the times it’s very difficult for the brand owners to develop effective call to actions on their packaging designs. In this article will look into some specific technologies that can help brand owners to develop a powerful call to actions.
Many organizations and Start-up companies neglect spending valuable time in thinking about embedding their branding in their packaging design. Do you know the importance of branding while promoting or launching of your product? Branding goes way beyond just a logo or graphic element. Branding is directly proportional to your marketing strategy.
Call to actions are very important elements in packaging design and it is the best way to get the accurate information from the end user. Call to actions encourages the end user to do something like leaving feedback, participating in surveys or to find more information about your products.
With the developments, enhancements, optimizations taking place in packaging designs rapidly the future of packaging designs are more relevant, accurate and more importantly presentation of the packaging design is undoubtedly continue to change.
“Packaging becomes more powerful media between consumers and brand owners. As packaging sits in cup boards, living rooms, bath rooms, bedrooms and every corner of the house”
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Today life is more varied with demographics and preferences are more complex. Packaging innovations are continues to evolve with respect to the customer needs. Innovative packaging always first choice for the end user if that come for lesser or same price what he is paying for that same product, but this is biggest challenge for the brand owners.
Packaging innovation is the continuous task for the food manufacturers. 70 to 80% of purchase decisions are made at the point of sale. Always need to follow buyer trends, demands and these are challenging factors for brand owners. Consumer demands and their personal fulfillment is driving food packaging industries. Food packaging need to assure our products to protect, preserve and sustain to atmospheric conditions. Packaging plays very important role as that is the only factor differentiates between two same products in store.
Packaging plays very important role in marketing and it is the medium between the company and end user. Your packaging spend should be 8 to 10% of the total cost average. The average consumer spends just few seconds in making decision whether to buy your product or not, so your packaging design need to design for targeted users with targeted message.
Always have these questions in mind
Every business has to focus on Marketing as well as on Innovation. Here we are talking especially about packaging industry. Packaging is the ultimate marketing tool for any product. For retail industry packaging can be a major metric for defining success. If you can launch your product with a very innovative design it gets noticed in very less time. Innovative design also helps in brand promotion too.