For the initiative create concept, White Bear explored what comes to mind when people think of recycling. The universally known recycling symbol inspired the studio to transform the product itself into its own recognisable symbol, with the logo conveying the brand’s purpose before the package is opened.
The bright colour palette and street inspired typography appeals to the brand’s time poor, Millennial and Gen Z demographic. To generate chatter across digital and turn their heads White Bear played with language like ‘Don’t recycle’ and with the campaign strapline ‘Eat, rinse, sleep.’ The strapline tells customers how to use the product but also aims to ring with nostalgia from the days of the rave culture.
In a similar repetitive style, the identity includes a pattern inspired by simple food shapes to be used across the brand world, which can also be customasible to the fast food chain it will appear in.
06 May 2021 --- Instead of decrying plastic packaging as the root of environmental degradation, Philipp Pap, director of sustainability and corporate development at Coveris, is arguing the material could help lead industry to the opposite outcome.
The plastic packaging industry is “part of the solution” to environmental challenges like climate change rather than the cause, he tells PackagingInsights.
As a plastic packaging supplier, Coveris focuses on addressing waste in all its forms and reconceiving it as a valuable resource. “We focus our sustainability efforts on the idea of no waste of our products, our packaging or in our operations, enforcing recycling and second life approaches,” says Pap.
In this exclusive interview, Pap shares his views on the potential consequences of the anti-plastic movement on food waste prevention and global recycling efforts.
“Evil plastic” reduces food waste
Both single-use plastic use and accumulating CO2 emissions are increasingly viewed as detrimental to the environment. And legislative action is afoot – while the EU Single-Use Plastic Directive will ban the ten highest polluting disposable plastic items from July, the UN Paris Agreement is working to limit global warming to below 2°C, preferably to 1.5°C.
Pap highlights “the planet’s significant food waste problem” as a key climate change contributor. Despite global hunger continuing to rise, the Food and Agriculture Organization estimates a third of all food produced globally is lost or goes to waste. Crucially, food loss and waste produces up to 6 percent of global CO2 emissions.
Plastic packaging helps avoid food waste due to its barrier qualities and ability to extend shelf life, Pap points out.
Returning to carbon emissions, Pap says a maximum of 10 percent of CO2 emissions from an average packed food product results from its packaging. “This very much shows how the debate is biased toward the wrong subject in our opinion.”
“We believe the current discussions around plastics should be more data-based and built on scientific evidence. If that were done, we would realize plastic packaging has a pivotal role in reducing CO2 emissions via a significant reduction of food waste,” he stresses.
“The less we protect food with packaging, the more food waste is produced and the higher the CO2 emissions.”
Playing devil’s advocate
Plastic is not the only material on the market protecting food throughout supply chain transit.
Innova Market Insights’ third top packaging trend for 2021, “Fiber-Based Frenzy,” has spotlighted an accelerated movement to launch paper-based alternatives in fresh produce packaging and other food categories.
However, Pap highlights both glass and paper packaging require more material input than plastic, resulting in higher CO2 emissions. He adds that paper does not provide the same performance in terms of balancing barrier qualities with minimal material usage.
The trifecta to solidify recycling efforts
In Pap’s view, plastic packaging is “here to stay for a reason” and recycling is vital to keeping plastic in the circular economy. Currently, there are three main challenges – and critical success factors – to increasing the plastic packaging recycling rate:
- Public investment into waste collection.
- Public and private investment into chemical recycling.
- Legislative support to allow the use of recycled materials.
More studies are still needed to bolster waste collection systems. Packaging producers are in need of higher volumes of recycled plastic to actually increase recycled content, Pap flags.
Meanwhile, the need for chemical recycling is a topic which “has not called for sufficient attention in the past.” Chemical recycling can turn recycled plastic waste into food-grade packaging materials. “The technology is there but there are insufficient capacities out on the market so far,” Pap maintains.
Lacking food-grade recycled plastics supply brings about a third industry headache: governments’ role in supporting and incentivizing the use of recycling.
“At the moment, food products are already frequently packed with recyclable packaging solutions but legislation does not actually permit for the use of recycled materials,” he explains.
Coveris feeds nearly all of its production waste back into the manufacturing process where legislation allows and has established local Green Teams at its production sites to continuously reduce waste.
The manufacturer’s R&D teams devise product solutions made with mono-materials for enhanced recyclability. The manufacturer also develops packaging with recycled content, such as its 100 percent recycled Duralite-R film.
Can the packaging loop ever be fully closed? Pap argues it can be. “The question is how many times materials can go through the loop before they are no longer usable, or if the cost, effort and CO2 impact are too high to justify such efforts.”
“We all have a responsibility – consumers, retailers, producers and the government – to work toward closing that loop.”
By Anni Schleicher
The company has committed to ambitious actions to meet the scientifically established threshold necessary to keep global warming to no more than 1.5 degrees Celsius above preindustrial levels.
“Sealed Air is leading our industry in the race to zero emissions. This is not only the right thing to do, it is our purpose—to make the world better than we found it,” said Ted Doheny, President and CEO of Sealed Air. “Our talented people are working hard to create sustainable solutions and innovate to eliminate resource waste. We will also continue to invest in technology and collaborate with our partners and suppliers to beat this goal.”
Climate Change and Sealed Air’s Purpose
Addressing climate change is a critical part of Sealed Air’s purpose and strategy and is key to making the company’s business, supply chain, customers’ businesses, and communities around the world more resilient.
The company is aiming to establish new benchmarks for mitigating environmental and societal risks such as climate change while generating long-term value for stakeholders and society. Among the actions Sealed Air is taking to reduce carbon emissions within the company’s operations, supply chain, and beyond are:
- Adopting state-of-the-art technology and innovation for automated packaging solutions and systems, advanced recycling, and recyclable and renewable materials
- Continuing investments in renewable energy such as a solar power project in California and a wind power project in Argentina
- Improving efficiencies that reduce emissions in global operations for the company and its customers
- Contributing to the reduction of waste across the value chain including making improvements to the shelf life of food and reducing food waste, enhancing transportation efficiency, and protecting goods in transit
For the seventh consecutive year Sealed Air has been recognized by CDP for excellent performance in reducing greenhouse gas emissions. Sealed Air received an A- for the company’s 2020 CDP climate disclosure.
For 20 years, CDP has served as a global non-profit that runs the world’s leading environmental disclosure platform, the widely recognized gold standard in corporate environmental reporting. In 2020, more than 9,600 companies disclosed environmental data through CDP at the request of 150 major purchasing organizations.
In addition, for the second year in a row, Sealed Air was named to the 2020 CDP Supplier Engagement Leaderboard for its actions and strategies to reduce greenhouse gas emissions and address climate-related issues and risks in its supply chain. By making this list, Sealed Air sits among the top 7% of companies assessed for supplier engagement on climate change.
About Sealed Air
Sealed Air is in business to protect, to solve critical packaging challenges, and to leave our world better than we found it. Our solutions and systems include CRYOVAC® brand food packaging, SEALED AIR® brand protective packaging, AUTOBAG® brand automated systems and BUBBLE WRAP® brand packaging. These brands collectively enable a more efficient, secure and less wasteful global food supply chain and enhance commerce through fulfillment and packaging solutions to protect the worldwide movement of goods.
Sealed Air’s industry-leading expertise in science, engineering, and innovation transforms businesses, industries, and consumers’ lives. The company continues to expand its portfolio of next-generation sustainable solutions including packaging materials, automated systems, and smart services to deliver savings and create measurable long-term value.
Sealed Air generated $4.9 billion in sales in 2020 and has approximately 16,500 employees who serve customers in 115 countries. To learn more, visit www.sealedair.com.
Sustainable slicing and packaging of products without interleaving film
Wolfertschwenden, 7 May 2021 – Slicing and packaging cheese, ham and vegan products sustainably: With its innovative spray system, MULTIVAC Sustainable Liquid Interleaving, MULTIVAC is introducing a sustainable solution for packaging thinly sliced or highly sticky products. This means that there is no requirement for the conventional interleaving film between the slices of these products – and the consumption of plastics during packing can be reduced to the bare minimum.
Biotre is a flexible packaging film made from renewable and compostable resources, such as wood and pulp. Available in a range of sizes, Biotre can reduce the amount of packaging in waste disposal because it breaks down naturally in a home composting environment. Biotre also preserves natural resources by reducing the use of fossil fuel and mineral resources.
"Since we first developed Biotre in 2011, we've continually worked to improve it to provide our customers with packaging options that protect both product and planet," said Glenn Sacco, vice president, commercial, TricorBraun Flex. "We're proud to provide customers seeking sustainable solutions with the latest and most complete Biotre version, fully-compostable and plant-based."
Biotre 3.0 is available for specialty food and snacks, pet treats, nutraceuticals, and other non-coffee products. TricorBraun Flex is also working on a solution for coffee products.
The new version of Biotre is an industrial compostable in compliance with the ASTM D6868 testing standard for compostable plastics coated with paper. A majority of the package's film layers are made from renewable, plant-based materials; these components absorb greenhouse gas CO2 through natural plant respiration prior to use in packaging. The package is made from high barrier materials, preventing the permeation of water, oil, oxygen, gas, or light. Biotre 3.0 can be disposed of in curbside composting bins.
Created for Irish farm potato business Meade Farm Group, the packaging has been certified by the Forest Stewardship Council (FSC).
The packaging is the result of close collaboration between the three companies over a period of two years.
It uses Mondi’s speciality kraft paper and biodegradable Sustainex coating, water-based ink and corn starch-based netting.
The bag is designed to maintain strength when handling while providing barrier properties to keep the produce fresh. It has so far been launched in Ireland, Poland, France and Germany.
Mondi Poland extrusion solutions and speciality kraft paper sales manager Jan Murzyn said: “The bags need to withstand very heavy weights while providing a solution that is kinder to the planet.
“Our EcoSolutions approach means we work very closely with our customers to reach their sustainability goals and create a bespoke solution that represents the best possible option for the customer, the consumer and the environment.”
SILBO business development manager Marcin Śpiewok said: “The hybrid solution combines the excellent strength of speciality kraft paper and the tailor-made barrier and heat-sealing properties of compostable materials.
“Mondi’s speciality kraft paper in combination with our net, water-based print and unique technology was a long-sought solution in the food industry and allowed us to substitute the conventional combination of plastic and mesh.
“We created the worldwide first compostable form-fill-and-seal potato bag with net window to deliver strong, durable, breathable, eco-friendly packaging for Meade.”
The solution will enable Meade to replace hard-to-recycle plastic with paper in line with its sustainability targets.
The company aims to make its product packaging reusable, recyclable, renewable or compostable wherever possible.
Meade sustainability manager Jeni Meade said: “This new potato bag is an excellent example and was integral in our winning the Best Sustainable Packaging Strategy at the Green Food and Beverage Awards.
“By changing from the previous plastic pillow pack to this bag, we completely eliminated hard-to-recycle plastic.
“In addition, when compared to a traditional block bottom paper bag of similar size, our compostable paper pillow pack reduces the paper usage by 34%.
“As a food producer, our company focuses on supplying the best-tasting potatoes to our customers, and as a packaging user, we are committed to reducing the climate impact of our packaging for the wellbeing of the planet.”
In January, Mondi developed sustainable packaging for Norwegian branded consumer goods company Orkla.
The packaging solutions were for the Swedish launch of Orkla’s Frankful Tex Mex range of plant-based tortilla wraps, tortilla crisps and taco spices.
PP accounts for around 20% of the world’s plastic. It is mostly used in pots, tubs, trays and films for food packaging, but it is also prevalent in non-food household and personal care products.
At this time precious resources are wasted when PP packaging is either down-cycled or going to waste-to-energy or landfill. As of now there is no possibility to make food-grade PP using mechanically recycled material – all PP food packaging needs to be made from virgin plastics or from rPP that was created through chemical recycling.
Besides packaging suppliers such as CCL Label brand-owners, universities and industry associations as well as end-users in the PP supply chain are supporting the initiative. The goal is to produce the first high-quality FGrPP (food-grade recycled PP) that will be available in the UK by 2022.
“We have two main reasons to be actively involved with NEXTLOOPP. First of all, the tracers to improve the sortability of polypropylene packaging will most likely be on the labels and sleeves on the pack. As the largest producer of labels we are happy to support to creating the ideal markers with our expertise. Secondly many of our solutions are made from the versatile polypropylene material and we want to include more recycled food grade PP into our products in the future. This is why we are joining the efforts to get the basics right and to establish a great opportunity to create more high-quality recyclate that has a much lower carbon footprint than virgin material”, says Marika Knorr, head of sustainability and communication at CCL Label.
Professor Edward Kosior, founder and CEO of Nextek Ltd, explains that creating a circular economy for food-grade PP packaging waste fills the enormous gap in the packaging recycling sector and helps reach Net Zero Carbon targets. “It will allow brand owners to meet their recycling targets and significantly reduce the use of virgin plastics from petrochemicals. It will also greatly reduce CO2 emissions and divert waste from landfill and waste-to-energy.”
The K3 thermoformed cup uses up to 33 per cent less PP than a conventional direct-printed, thermoformed cup of the same size, claims Greiner. To enable separation for recycling, the cup is wrapped with a removable cardboard outer layer, which can be produced with virgin or recycled board produced from sustainably managed forests.
“The next step, which will make separation for recycling even easier, will be the implementation of our new, improved tear-tab, which will be introduced very soon,” said Greiner Packaging’s sales director, Josef Zicha.
“We began working on reducing the weight of Olma’s packaging two years ago and the project is ongoing,” he continued. “The challenge is to find optimal weight reduction for cups, while ensuring that they remain stable in the production and filling process and during transport to retailers, and then into consumer’s homes across Czechia, Slovakia and Poland.”
Q How has the pandemic impacted the pharma packaging segment?
The pandemic situation was an exception to the conventional. It is easier to encounter an opponent or a situation when it is known and visible. Initially, during the outbreak, it was all about uncertainty. Within few months, the entire world was under its cover. Packaging being an integral part of the product and considering need of a global level coverage within a short time, it was a big challenge. The end-to-end supply chain from raw materials, packaging materials to the finished product was not equipped for this kind of emergency. There were many hurdles like the restricted movement of people, skeletal transportation system, scarcity of essential support systems, etc. Nevertheless, Packaging has a noble role to support product protection and distribution, irrespective of external situations. The only difference was quick optimization of the available resources and consolidate them to support the demand. R & D, Manufacturing, Packaging, Quality, Supply Chain, and all other major support functions got aligned to respond to the pandemic.
Q Can you tell us how the pandemic has promoted innovative packaging solutions and their future impact?
Innovation in Packaging has three distinct categories – Material innovation, Design Innovation, and Application innovation. Material innovation, particularly the primary packaging materials, is a long-term process, involving compatibility & stability study, extractable & leachable study, migration & permeation study, including clinical and bio equivalence studies of the product and transport worthiness of the finished product packaging. Considering the emergency, design, and application innovation got priority for development and adoption. However, the process of material innovation got momentum and many studies are continuing with different formulations at different parts of the world.
Q In pharma packaging can all single-use plastics be replaced with eco-friendly materials like agro-waste materials. Do you think this model is realistic?
In today’s world plastics, in various forms, are part of the product packaging system. It is not easy to replace them overnight without adequate backup study and appropriate backup data. However, its judicious use and controlled disposal can definitely improve the situation we are worried about. Replacing plastic with wood-based material will create another crisis, which we are already experiencing now.
Q In your assessment, how the segment is set to improve supply chain workflow?
When the right quantity of a product is delivered with the right quality at the right place at right time through a seamless end-to-end internal and external coordination and communication, then we can consider the supply chain is working efficiently. This is possible when automation & digitalization is adopted at each level of operations along with other hybrid technologies using track & trace, blockchain, wireless communication, artificial intelligence, augmented reality, etc. Connecting end-to-end material suppliers and solution providers is very crucial at this juncture to consolidate all the efforts to make the supply chain strong.
Q When it comes to sustainability in packaging what are the challenges faced? Elaborate.
Sustainability is mostly challenged by the timely availability of the input materials, manpower, and disruption due to the transport system at both ends. Else we have all resources and capabilities to meet the challenges, which we have already proved during the relaxed period before this pandemic 2nd wave started. The other part, availability of alternate formulation/material/design/ application is also in progress and they will be coming soon to support and sustain the business flow once study and data are available along with necessary regulatory approval. We are highly optimistic to prove our prowess.
Q How will a patient centric innovation help packaging? Can you tell us about the role of technology particularly AI, IoT, and Blockchain in patient centricity?
Most of the innovation happens only with the help of contemporary technologies. Hence natural expectation is the use of currently available technologies which can easily make a hybrid solution for a common cause. Automation, digitalization. Use of AI, IoT, Track & Trace, Block Chain, Interactive Packaging, Augmented reality, Wireless communication, Web portal services are many such tools that can enhance the intended end use of the product through its packaging.
Sabic’s bio-based polypropylene (PP) resin, part of its TRUCIRCLE portfolio, will be used for producing the jars of Beiersdorf’s Nivea Naturally Good day and night face creams. The new Nivea packaging will be phased in at point-of-sale outlets worldwide from June 2021 onwards and make a major contribution to help Beiersdorf reduce its use of fossil-based virgin PP.
The new product is playing into Beiersdorf’s ambitious Sustainable Packaging Targets 2025 to reduce fossil-based, virgin plastic for its cosmetic packaging products by 50 percent. The new sustainable Nivea jars pay into the Sustainability Agenda CARE BEYOND SKIN, by which the company is targeting a significant reduction of its carbon emissions and environmental footprint.
The agenda has set three major packaging goals to be achieved by 2025 as compared to 2019: make all of the group’s packaging 100 percent refillable, reusable or recyclable; increase the share of recycled materials in plastic packaging to 30 percent; and reduce the use of fossil-based virgin plastics by 50 percent.
“We are excited to implement this important change in the packaging of our Nivea brand products and to be the first in the skincare mass market to use polypropylene made from second-generation bio-based feedstock on a global basis,” said Michael Becker, Head of Global Packaging Development at Beiersdorf.
“Together with Sabic, we have taken a major step forward in transforming conventional fossil-based packaging in the cosmetics and skin care segment towards fully sustainable material alternatives.”
Abdullah Al-Otaibi, General Manager of Engineering Thermoplastics & Market Solutions for Petrochemicals at Sabic said: “Innovative cosmetics packaging using our certified renewable polyolefins can be instrumental in minimizing fossil depletion across a wide range of further consumer mass product markets, and Beiersdorf’s new Nivea packaging can serve as a role model in this quest.” He continued: “Our materials from renewable sources facilitate the change-over from existing fossil-based applications without compromises on purity, quality, safety or convenience. Sabic is determined to help its collaboration partners benefit from this potential.”
Converting the packaging to renewable plastic not only has the advantage of conserving fossil resources, but also reduces CO2 emissions. According to Beiersdorf, approximately 76 g of CO2 are saved per jar produced, a reduction of around 60% compared to the fossil-based jar. The project therefore also contributes to Beiersdorf’s climate target of reducing its greenhouse gas emissions by 30% absolutely across the entire value chain by 2025.
Derived from second-generation renewable feedstock, such as tall oil waste from the wood pulping process in the paper industry, Sabic’s certified renewable polymers (PE and PP) are not in direct competition with human food production sources. – TradeArabia News Service
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