Dove just launched its first-ever refillable deodorant—and it's guaranteed to last a lifetime.
Available at Target and Walmart stores across the U.S., the launch is a part of Unilever's mission to help care for the planet by creating a closed-loop economy.
However, what makes this deodorant so innovative is how beautiful it is—and how pleasurable it feels to hold. The silver and white stainless steel refillable case has rounded corners. The top cap features a white matte finish that looks high-end, paired with a silver base. It is a thoughtful design that fits nicely in the palm of your hand.
“It’s taken years to perfect the sleek ergonomic design,” explains Dawn Hedgepeth, Unilever's general manager and vice president, Deodorants, Men's Grooming, Hand & Body Lotion. “I personally love it — sometimes I call it the iPhone of deodorants,” she says.
Dove worked with international campaign group A Plastic Planet to revolutionize its use of materials. Together, the partners worked with Dutch design consultancy VanBerlo to create the package.
Sjoerd Hoijinck, design and innovation director, VanBerlo says, "Dove refillable deodorant gives you back an experience not unlike a Swiss army knife—a quality object that is personal and ages well over time.”
Sustainable By Design—And Made To Withstand 900 Pounds of Weight
Dove says its new deodorant fulfills its promise of 'buy once and use it for a lifetime.'
But can a deodorant case really last a lifetime?
"It is made from super durable stainless steel," Hedgepeth explains. "This stainless steel is able to withstand nearly 900 pounds of weight — which essentially means you can drive a car over it and not break it…that is something I consider beauty for a lifetime.”
How It Works
The device is beautifully simple to use and delivers a mess-free experience. Opening the box, consumers see the refillable case and one plastic refill. The refill package comes with two plastic containers in one box. Take the refill out of its plastic container, put it on the stainless steel base, then twist it to lock it in place.
"Often what we’ve seen with things like refillable products is that the cardboard that they use or the shape, or formulation, can lead to messiness or melting—and just a sub-par product experience that people don't enjoy," says Hedgepeth.
She continues, "We feel strongly that we should be creating solutions that don’t require people to make a trade-off between doing something great for the planet and doing something that they enjoy —something that just feels delightful and provides a great usage experience."
The team at Dove seems to have succeeded, without compromise. The refillable case is cute, portable, and works well. We were sent one to test.
Reducing Material Usage
The new deodorant's entire design and manufacturing process was designed around a mission to avoid excess material usage. "The miimalist aesthetic really keeps the use of raw materials to a minimum," Hedgepeth explains.
The Dove logo is lasered on the cover of the resuable stainless steel case, which is one example of reducing material usage. Using a label would have required an additional material.
The cartons are made from FSC-graded paper, which means it comes from well-managed forests.
"When it comes to the refill packaging, we do still have to use some plastic due to the need to preserve the freshness of the formulation and maintain the safety of the formula," Hedgepeth says. "...so we continue to use plastic, but we use plastic that is 54% less than what is in a normal Dove stick,” she explains. "
It’s also fully post-consumer recycled plastic. "So less plastic, better plastic, and with a refill system —ideally getting to a system of closed loop," Hedgepeth adds.
To be more precise, the refills use 54% less plastic than regular Dove Zero stick packaging. Of the plastic that is used, 98% percent is made from recycled content. "The intention is to reduce this further as material innovation progresses," says Hedgepeth.
Caring for the planet is a top priority for both Dove and Unilever. The average American produces more than 230 pounds of plastic waste each year – more than in any country on earth—so Dove announced in 2019 that it will reduce its use of virgin plastic by more than 20,500 tonnes per year.
Unilever says this is one of the biggest plastic reduction plans of its kind in the global beauty industry. The amount of virgin plastic Dove will save would be enough to circle the Earth 2.7 times each year.
"We will continue to innovate in this space — and challenge ourselves to create newer, better, and more thoughtfully designed products," says Hedgepeth. She adds, "We are committed to creating a closed-loop economy."
The bio-plastic products have been developed in partnership with Treetop Biopak who specialise in providing innovative compostable packaging solutions
The new range consists of:
Industrially compostable shrink film that’s ideal for packaging of vegetables, bakery, and other foodstuffs as well as bundling multi-packs and as a secondary wrap for packed goods.
Home compostable stretch or cling film made from bio-based renewable sources.
Industrially compostable adhesive tape that is made from bio-based sources and natural gum.
Home compostable bags suitable for fresh produce, bakery, and meat.
Industrially compostable net suitable for a wide range of applications, with superior tear and heat resistance.
Innovative compostable packaging
The bio-plastic products have been developed in partnership with Treetop Biopak who specialise in providing innovative compostable packaging solutions.
Treetop owner Amir Gross, who has more than 15 years’ experience in the packaging industry, says: “Innovations in bio-plastics allow us to offer an ever-growing range of compostable packaging materials.
“Compostable packaging is an excellent circular solution – from plant to pack and then back to compost, to be used for growing new plants. Also, their environmental benefits include a reduced dependency on fossil fuels.”
Compostable bio-plastics will biodegrade if disposed of through home composting or industrial composting, depending on the material. The global bio-plastics market size has an estimated current value of around £7.5 billion and is expected to grow by some 20 per cent over the next five years.
The C-Range brings together Treetop’s knowledge within this market and KM’s wider flexible packaging expertise, international reach, and ability to bring products to market with the highest standards of quality and service.
Similar look and feel to plastic
Manufacturers using the compostable packaging products benefit from a similar look and feel as plastic. They also continue to gain reliable properties that provide protection, presentation, and preservation for both primary and secondary packaging applications.
And, according to a survey by YouGov, more than half of people in the UK say they’d pay more for products with eco-friendly packaging.
KM Packaging’s commercial director Graham Holding said: “The new C-Range of compostable products enhances our overall product portfolio.
“It builds on our core strengths, offering material choice and ensuring the right material is selected for the application. The range helps us to ensure customers always gain the solution that’s tailored to their needs.”
The initiative, Waste Free World, is the first of its type and could accelerate the process of returning high grade plastic back into a closed-loop recycling system.
There are currently 20 of the recycling machines installed in offices and community spaces in Shanghai and Hangzhou.
During the course of 2021, 500 of the deposit machines will be put into market, mainly in the Shanghai and Hangzhou area, collecting up to 500 tonnes of plastic.
The project will also contribute to changing consumer behaviour through the incentive of Unilever coupons and AliPay rewards.
The system works by:
- Customers scan the QR code on the bottle they want to recycle before placing it into the machine.
- The AI technology identifies the type of plastic and sorts it accordingly.
- The bottle’s recycled plastic granules will then be applied to the packaging of future Unilever products, before going back on shelf.
Rohit Jawa, executive vice president of North Asia, Unilever, said plastic has its place, but should not cause environmental pollution.
“By 2025, we will make an absolute reduction of 100,000 tons in plastic use and promote the use of recyclable plastic, so that we can halve the amount of virgin plastic we use in packaging and help collect and process more plastic packaging than we sell. We believe WASTE FREE WORLD jointly launched with Alibaba Group will become the ‘green engine’ of the circular economy for plastic packaging in China.”
1. Check the ingoing packaging materials
Ensure proper storage of tube boxes. You need to keep a lid on your box of tubes in order to prevent dirt from getting inside, the box needs to be stable and the tubes should be packed according to acceptable tolerances, and the tubes themselves also need to follow particular tolerances regarding diameter and ovality. When it comes to packaging material, Norden Machinery can advise you in regard to the acceptable tube tolerances.
2. For good results: Always use the correct size parts
Only use parts adapted to the size in use. The function of the tube holder is to hold the tube firmly in place and give it the support it needs, and the parts in the machine should be adapted for the tube format. If the tube holder is too wide, the tube will be unstable and will not stand straight in the tube holder, which will lead to a cut off that is not straight. If, on the other hand, the tube holder is too narrow, the tube will be squeezed and tension created, making it difficult to seal. If the tube is firmly and nicely stable in the tube holder, you’re good to go. Additionally, the nozzle and cooling ring should clean and free from burned product and plastic. Always use the correct sized tube holder, and ensure that the Hot Air nozzle and cooling ring are clean and adapted for the tube format. Even one millimeter can have a huge impact.
3. Sealing problems? Check the filling station
If the sealing quality is bad, you need to check the filling station. There are three main problem areas at the filling station that can impact the quality of the seal. First, a worn out or otherwise damaged filling nozzle can lead to leakage. Second, using the wrong settings for the filling station, and third, using the wrong type of filling nozzle for the product being filled. Bad filling will show in the form of strings or splashes of product inside the tube, which will contaminate the sealing area, making it impossible to seal the tube.
So, in order to ensure you get the quality seal you want when using Norden Machinery Hot Air sealing:
a.) Make sure the filling nozzle is in good condition
b.) Operate with the correct settings at product filling
c.) Use the correct type of filling nozzle for the product being filled.
- NEXE Nespresso-Compatible Pods achieve 100% breakdown by composting within 10 weeks.
- These results meet key requirements for certification as compostable in both North American and European markets.
- The NEXE Nespresso Pod was engineered to give among the highest extraction and volume of coffee against other compatible competitors.
“We are extremely pleased that our NEXE Nespresso-Compatible Pods achieved 100% disintegration within 10 weeks, which is a significant improvement over the testing standard of 90% disintegration in less than 12 weeks. Our NEXE Nespresso-Compatible Pods have set a high standard for our competitors,” commented Darren Footz, Chief Executive Officer of NEXE.
These results meet critical international standards required for certification as compostable materials, including American standards ASTM D6400 and D6868, European standard EN 13432, and International standard ISO 17088. The trials also found that NEXE Nespresso Compatible Pods had no negative effects on the quality of the resulting compost.
Zachary Hudson, Chief Scientific Officer at NEXE, commented “These outstanding results demonstrate that our Nespresso-Compatible Pods are ready for certification in both North America and Europe. Years of R&D have led to a sustainable product that does not compromise the taste profile the consumer demands, and that can be composted completely after use.”
NEXE’s pods are among the only patented compostable single-serve beverage pods designed to store more volume of product per capsule than other leading brands. Over 40 billion non-compostable single-serve beverage pods made from traditional plastic are currently discarded annually to landfills around the world.
SIG's SIGNATURE PACK is aimed primarily at the food and beverage industries, but is said to also be applicable to pharmaceuticals and nutraceuticals
Consumer demand for environmentally friendly products and sustainable packaging is behind the company’s development of the SIGNATURE PACK.
The SIGNATURE PACK drives the replacement of conventional plastics from fossil fuels with certified and sustainable plant-based polymer materials. The polymers used for laminating the paperboard and for making the spout originate from renewable European wood sources and are certified according to ISCC PLUS (International Sustainability & Carbon Certification) or CMS 71 (TÜV SÜD certification standard), respectively, via a mass balance system. This means that for the polymers used in the SIGNATURE PACK, an equivalent amount of bio-based feedstock went into the manufacturing of the polymers.
The development an aseptic carton pack fully linked to renewable plant materials is challenging in that storing products in aseptic packages without refrigeration over a long period requires higher barrier requirements than chilled packages.
There was a time when product packaging was just that—a packaging. But while its primary function is to wrap and keep products clean and intact, it has evolved into something more. Your product container represents your brand. It's your identity in the middle of the immeasurable sea of commerce and it can spell your business success or failure.
Brazilian researchers developed a biodegradable packaging for exporting mango. The package is made of coconut fiber and was designed to ship the processed fruit. The research was developed as part of the Gesfrut project by Bruna Machado from Bahia’s National Service of Industrial Training (SENAI) in partnership with the Brazilian Agricultural Research Corporation (Embrapa) at the Cassava & Tropical Fruits unit.
The coconut fibers that make up the packaging are part of the residue from processing the fruit, and the polymer blend used biodegrades in the environment in six months after disposal. The idea is making the packaging more sustainable and improve profitability in sales as the processed fruit has a higher added value compared to the whole fruit.
Now with the product ready, the scientists are open to partnerships with the private sector to take it into the market. “The technology is out, but for it to become a practical innovation a few final steps must be taken, particularly a strong partnership with the private sector for it to be developed and taken into the market,” said Gesfrut coordinator Domingo Haroldo, a researcher at Embrapa Cassava & Tropical Fruits.
Haroldo points out that the packaging can be used to other fruits, too. For the prototype to become a real product, the interested companies must contact SENAI.
According to the researchers, minimally processed fruits are a demand that has increased in the market, particularly Europe. “Bahia is a major mango exporter in Brazil, especially in the São Francisco irrigated area. But exports usually take the whole fruit. And the process fruit came as people want something more convenient. It’s also shipper because exporting just the pieces without the stone makes the product lighter. If the price is better, it can make up for an air shipment, for example,” said Haroldo.
“We have rolled out a new style of tub offered in 8 oz, 12 oz, 16 oz, and 2 lb options. Made from 100 percent recycled materials and mirroring any of our previous tub offerings, we are really excited about taking strides to be even more sustainable while maintaining the high-quality and vibrant look we are known for,” Luke Fountain, Sales, tells me.
Made with 16 percent less plastic and with 360-degree marketing capability for packing and in-store presentation, this is an easy option to plug in to any in-store layout. And to further enable any retailer to offer a sustainable pack that works with their plan, Atlas is also welcoming a new biodegradable paper clamshell.
“We’re pretty excited about this and the capabilities it can give to even further offer sustainable options, as well as versatility for the shelf,” Luke tells me. “100 percent biodegradable, our new clamshell offers a food-safe paper material and a plastic-like window that allows customers to see the product.”
Note “plastic-like?” Certainly. Luke explains that the material is actually cellulose acetate—traditionally used as a film base in photography and as a frame material for eyeglasses.
“The use of this material, plus water-based inks, allowed us to offer this completely sustainable packaging option that is aligned with the same bright colors associated with our Fresh Energy™ brand. This is really going to jump off the shelf, and we are very excited about growing sales with this new offering,” Luke says.
The last piece of the puzzle is the selling point once the pack has grabbed consumer interest. Luke explains that dates are gaining traction from efforts to educate consumers, and that gravitating toward packaging that continues to do this will ensure ROI for buyers.
People know why they eat bananas, why they need grapes, and then they try and love them. Dates are a product many are still trying for the first time. So, the opportunity to market on every side of the box makes us that much more excited to spread the word and engage more consumers in another way to obtain the healthy vitamins so many are looking for right now. They might be tired of the usual and looking to explore something new, and dates, which are very rich in potassium and magnesium, are the perfect answer to that,” Luke shares.
Once in hand, it seems nearly impossible to put these packs back on the shelf. And with the bright, skillful marketing of the Fresh Energy™ brand behind these new products, getting them in hand seems as sure a bet as one can make in the gamble that is fresh produce.
Smart Cups is a sustainability-driven technology company with a mission to provide a mindful path forward for the beverage industry and beyond.
Smart Cups can print beverage ingredients right inside of cups made out of eco-friendly bioplastic material, but it doesn’t end there. Smart Cups Technology can be used to print ingredients onto any surface.
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