redesign

It's almost that time of year—when beauty is rainbow-colored in honor of Pride Month in June.

Nail polish caps are decorated with rainbow labels, faux eyelashes are rainbow-colored, and a palette filled with eyeshadow in every color of the rainbow says "Love is Love."

The brand is sold at Shoppers Drug Mart. 

ReThink Ice Cream says it is the first and only completely “tummy-friendly” dairy ice cream made lactose- and A1-protein-free — both of which are needed to ensure the safe avoidance of digestive discomfort in those who respond adversely to dairy. ReThink is also the first-ever ice cream brand to infuse its flavors with marine collagen (it also uses whey isolate protein and prebiotic fiber). Comparable to the original recipe, the offerings will continue to be diabetic- and keto-friendly and gluten-free.

An easy-to-carry, stackable packaging design for Morton Salt’s Morton Waves Water Softener Salt Bars makes it easy for consumers to lift, carry, store, and use the product, compared with conventional water softener pellets or crystals. The new product format, a bar, also reduces mess and simplifies the task of adding salt to a water softener tank.

The chicken chain said the new look is a "more modern take" on the KFC's signature red and white colors. Colonel Sanders' head will still adorn the buckets, sandwich wrappers and cups, but the refreshed designs will more closely imitate its original signature bucket.

KFC said it's adding reheating instructions, a brief blurb about the history of its fried chicken and is bringing back the "It's Finger Lickin' Good" slogan to its buckets. The phrase briefly disappeared last year because of the pandemic.

For the initiative create concept, White Bear explored what comes to mind when people think of recycling. The universally known recycling symbol inspired the studio to transform the product itself into its own recognisable symbol, with the logo conveying the brand’s purpose before the package is opened.

With certifications including USDA Organic, Gluten-free, Plant-based, Vegan, Kosher, Rainforest Alliance Certified, and Non-GMO project verified, nib mor is perfect for anyone who has a passion for eating well and doing so sustainably.

With growing consumer demand for lower sugar, lower calorie organic dark chocolate that tastes amazing and has unique toppings, nib mor is redesigning their packaging with vibrant colors and unique iconography to appeal to their family-focused audience.

Independent brand agency Pearlfisher has redesigned the entire global packaging system for McDonald’s, creating a new visual framework for the brand’s long line of products. Consisting of a new graphic system, the redesign aims to bring “a sense of joy and ease to the brand” by placing “bold graphics” at the forefront of the fast food chain’s packaging going forward.

The result is a modern, square-to-round sloping design, with a subtle reminder of the previous generation, according to Corpack, yet successfully carrying the brand forward in an ever-changing market. With an eye on sustainability, this new family of components includes bottles that are produced with a 50% content of PCR PET. To complete the hair care lines, Marlies Möller also redesigned the logo, while referencing the past by using similar color codes.

The material is recycled plastic from end-user households. “It is an important step for us that we have been able to increase the proportion of recycled PE in our toilet cleaners so significantly. After all, the availability of high-quality recycled materials of this plastic is still limited,” explains Ulf Timmann, Head of Global Packaging Innovation Toilet Care & Hard Surface Cleaning. “The success is at the same time a motivation. Our goal is to even further increase the proportion of recycled material in our packaging.”