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Mt Rainier collaborates with Evangelion on new packaging for coffee sold in convenience stores

29 Mar 2023
Grania Jain
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The Evangelion-themed packaging comes in 6 different designs. The designs feature silhouettes of some of the most iconic Evangelion units but also features more subtle patterns taken from the show, such as the font for the series’ title cards and the style of NERV’s user interface.

The Mt Rainier x Evangelion coffee packaging designs are currently available in limited quantities at convenience stores all across Japan.

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ABSOLUT VODKA UNVEILS ITS BIGGEST DESIGN UPDATE SINCE LAUNCH IN 1979

07 Mar 2022
Grania Jain
Profile picture for user GraniaJain

Absolut Vodka announces its new bottle design which marks the biggest refresh for the brand since its launch in the USA in 1979. A tribute to Absolut's credentials provenance, heritage and authenticity, the new look aims to harmonize and upgrade the design of the iconic clear glass packaging.

Influenced by the community surrounding its production and distillation in and around Åhus, Sweden, the new bottle includes changes that nod to the craftmanship and rigor behind the renowned vodka. These design updates include:

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Oaza Coffee Upgrades Packaging and Formulation

04 Mar 2022
Grania Jain
Profile picture for user GraniaJain

For consumers, the new brand iteration will feature eye-catching can designs, beautifully bold colors, and a gorgeous yet subtle desert motif inspired by Oaza’s “Oasis” translation. Of course, the upgrades didn’t stop at color palettes alone.

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Quaker Oats undergoes packaging and logo change in India

31 Jan 2022
Grania Jain
Profile picture for user GraniaJain

PepsiCo’s packaged oats brand Quaker has revealed a new brand identity in the Indian market switching to a new logo representing the brand globally.

“For the first time since its launch in the country, the brand has changed its packaging design and adopted the new global logo. With ‘technology’ taking centre stage, the new-look Quaker Oats pack comes with a QR code for the digital-savvy consumers that gives easy access to Quaker’s Content Hub—a platform with a variety of nourishing and scrumptious oats recipes —on YouTube," PepsiCo India said in a statement Monday.

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Somerset cheese maker Wyke Farms gets a brand refresh across its packaging

01 Jan 2022
Grania Jain
Profile picture for user GraniaJain

The UK’s largest independent cheese producer has this week revealed new branding for its core range of cheddar; Mature, Extra Mature and Vintage, including the 550g family size pack.

Somerset-based Wyke Farms, whose products are consumed in around 165 countries worldwide, said the refresh has achieved a reduction of 35% less packaging being used and allowed room for Wyke Farms’ “unique provenance and sustainability USP’s”.

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Somerset cheese maker Wyke Farms gets a brand refresh across its packaging

03 Dec 2021
Grania Jain
Profile picture for user GraniaJain

The UK’s largest independent cheese producer has this week revealed new branding for its core range of cheddar; Mature, Extra Mature and Vintage, including the 550g family size pack.

Somerset-based Wyke Farms, whose products are consumed in around 165 countries worldwide, said the refresh has achieved a reduction of 35% less packaging being used and allowed room for Wyke Farms’ “unique provenance and sustainability USP’s”.

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Bushmills Irish Whiskey unveils new bottle and packaging for its iconic single malts

29 Nov 2021
Grania Jain
Profile picture for user GraniaJain

In an era of unprecedented global growth for the premium single malt category, the new pack provides a distinctive platform to showcase Bushmills single malts’ timeless excellence and underlines Bushmills’ pre-eminence as the original single malt Irish whiskey from the world’s oldest licensed whiskey distillery.

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Jaindl announces new patriotic A-Treat packaging to support homeless veterans

11 Nov 2021
Grania Jain
Profile picture for user GraniaJain

The company is introducing new patriotic-themed packaging specific to two of its most popular A-Treat soda flavors — cream and cola. Jaindl will subsequently donate 20% of the sales of the new patriot flavors to the Lehigh Valley Homeless Veteran Fund from now through Dec. 31.

"Homelessness among our country's veteran population is a problem that we as citizens have a duty to solve," said David Jaindl, the Jaindl Companies' third-generation president. "It is nothing short of a debt that we owe the very people who have served so valiantly to protect our freedom."

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Ghirardelli updates Intense Dark packaging

09 Nov 2021
Grania Jain
Profile picture for user GraniaJain

Ghirardelli Chocolate Co. is launching a new look and feel for its Intense Dark line to make it easier for shoppers to find on-shelf and to better communicate its intense flavor.

Consumer insights and testing guided the brand to maintain much of what consumers know and recognize about Ghirardelli, with updates to the overall look of the products for more visibility and taste appeal. Changes include a modernized font, more attention-grabbing, bold colors and improved product photography. 

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Entenmann's® Launches Modified Packaging To Keep Favorites On Retailers' Shelves

05 Oct 2021
Grania Jain
Profile picture for user GraniaJain

The next time you are shopping for your favorite Entenmann's® full-size products, you may notice the packaging looks a little bit different. The clear cellophane "window" that has showcased its donuts, cookies and cakes for decades will be temporarily replaced by a photo of the sweet baked goods inside. Some Entenmann's Danishes will be in clear clamshell packaging.

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