"Our entire portfolio, but especially our signature spiced pickles, is really different than anything else that's on shelves, and while it served us well for years, our former packaging just wasn't quite right for us anymore given who we are now and where we want to go in the future," said Alok Advani, CEO of SuckerPunch Gourmet. "We're very excited to debut a new look this year that better portrays our brand and product line, but still maintains the familiar elements of our identity that our consumers know and love."
