Launched in the United States on Earth Day, April 22nd 2018, Seed Phytonutrients is intended to be “the most organic brand ever created,” according to its founders. Led by Shane Wolf, International Brand General Manager at L’Oréal and a man with deep roots in farming, Seed Phytonutrients has set itself the task of reconnecting the beauty industry with the land—and that begins with the relationships it forges with farmers. Rather than use conventional suppliers, Seed Phytonutrients sources from small family-run organic farms that plant and harvest exclusively for the brand.