Made entirely of recyclable plastic (mono-material polypropylene: PP) instead of its former non-recyclable pouch made from laminated layers of aluminium, PE and PET, the pouch has a lower carbon footprint than any other common beverage packaging.
Compared to its current pouch, which already weighs only a fifth of any comparable PET bottle, Capri Sun said it will reduce CO2 emissions by a further 25 per cent.
The innovation is part of Capri Sun’s ambition to transition its entire drinks range to fully recyclable packaging.