Propel Fitness Water is rolling out a major brand refresh that includes a new packaging design and logo. The new packaging first appeared on store shelves in early 2023 and will be fully rolled out by summer. PepsiCo, Propel’s brand owner, executed the project inhouse.
Propel products are made with Gatorade electrolytes — ideal for exercisers looking to replace electrolytes lost to sweat — and the refresh emphasizes Propel’s Gatorade connection. The new Propel logo, for example, features the orange Gatorade bolt at the center.