• Lidl is extending Prevented Ocean Plastic™ to its water bottle packaging
• From July, the retailer’s San Celestino Italian sparkling mineral water bottles will incorporate the ocean bound plastic
• The permanent change will prevent the equivalent of nearly 4 million plastic water bottles from entering the ocean each year
• Lidl is also changing all milk caps from coloured to clear, further improving their recyclability

Appearing in store throughout July, Lidl’s 1 litre San Celestino Italian Sparkling Mineral Water bottles will contain a minimum of 3

Melodea Ltd., Rehovot, Israel, a producer of sustainable barrier coatings for packaging, has introduced MelOx NGen, which it describes as a high-performance barrier product engineered to allow for the recyclability of plastic food packaging. Melodea says the new barrier maintains food freshness while reducing plastic waste.

While plastic may be the backbone of the packaging industry, there’s no denying the devastating effect it has on the environment. Globally, 91% of plastic waste is not recycled and the ocean is awash in millions of tons of plastic waste. It’s been estimated that the annual flow of plastic into the ocean will nearly triple by 2040, and without action, that amount could swell from 11 million metric tons to 29 million metric tons per year —the equivalent to 50kg (110 pounds) of plastic per meter of coastline worldwide.

WWP Beauty’s new Eco-conscious Collections include: 

SOS Ocean – The Beauty of Diversion!

The SOS Ocean Collection features a tube and a toner bottle made from ocean-bound plastic waste that has been recovered and recycled from Asian shores, contributing to reducing waste and a more circular beauty system while keeping our oceans safe and beaches clean.

EcoLuxe – Elevated Sustainability

Thankfully, some supermarkets are changing the way some of their most popular items are packaged. One of these supermarkets is Sainsbury's, who, from today, are switching out single-use plastic trays for cardboard in their steak packaging.

The plastic trays often used to pack steaks in supermarkets will be removed in the By Sainsbury's range of steaks, which includes 10 products.

The supermarket estimates that this change will use 70% less plastic, and save over 10 million pieces of plastic every single year.