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Somersby Unveils Global Visual Identity Refresh

08 Nov 2024
PC Correspondent

Today the Carlsberg Group unveils a global visual identity refresh of the Somersby brand. The renewed visual identity aims to deliver greater brand standout in a noisy marketplace while helping people navigate the Somersby’s portfolio, and support brand consistency across Somersby’s major markets.

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Take-off for innovative partnership between Lufthansa Group and WasteAid to tackle airline waste

06 Nov 2024
PC Correspondent

The initiative will focus on flights arriving at Mumbai airport in India and aims to find ways to increase circularity as well as recycling rates of onboard materials coming into Mumbai Airport. The project’s initial stage includes a scoping study to map and showcase the current waste management practices at the Lufthansa’s outstation in Mumbai airport and learn what Lufthansa can do to improve circularity of the materials on their flights.

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Personalized Packaging

“Unlocking Brand Loyalty Through Personalized Packaging"

04 Nov 2024
Yukta Arora
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Personalized Packaging
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In today's competitive marketplace, standing out is more important than ever. As consumers seek unique and meaningful experiences, brands are turning to personalized packaging as a powerful tool to connect with their audience. Gone are the days of one-size-fits-all solutions; personalized packaging not only enhances the unboxing experience but also fosters a deeper emotional bond between consumers and brands.

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Pringles’ Unique Packaging Inspires Creative DIY Projects

03 Nov 2024
Aditya Panwar
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One of Pringles’ most distinguishing features is its packaging. Unlike most potato chips that come in bags, Pringles are packaged in rigid cylinders. This distinctive packaging is not just a marketing choice but a necessity. Pringles chips are formed from potato scratch and other ingredients, making them more fragile than standard potato chips, thus requiring more protective packaging.

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University of Portsmouth study reveals PLA releases nine times less microplastics than PP

02 Nov 2024
PC Correspondent

he study led by experts from the University of Portsmouth, UK and the Flanders Marine Institute, Belgium, looked at how two different types of plastic break down when tested in extreme conditions.

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Serena Williams' Wyn Beauty Debuts Today, in 'Tennis-Ball-Green' Packaging

31 Oct 2024
PC Correspondent

It's official—tennis champion Serena Williams debuted her makeup line today after hinting that she may be getting into the cosmetics industry, back in 2018 when she was on the cover of Vogue.

Wyn Beauty, a play on the word "win," launched with 10 products in vibrantly colored green packaging, reminiscent of a tennis ball. 

The makeup line's name is fitting. Williams is known as the GOAT of tennis, having racked up over 23 Grand Slam wins over her career. She is widely recognized as one of the best tennis players in the world. 

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POLYVA Launches Water-Soluble Pesticide Packaging for Safer Handling and Transport

26 Oct 2024
PC Correspondent

Pesticides are known for their toxicity and potential harm to human health if not handled carefully. Conventional packaging often leaves behind residues that contribute to environmental pollution, while improper disposal can pose additional risks. POLYVA's water-soluble packaging offers a practical approach to mitigate these issues by minimizing direct contact between the user and the pesticide and reducing packaging waste.

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TOPPAN Holdings and Toyo Seikan to Sign LOI on Establishment of Joint Venture Manufacturing Packaging for Automotive Lithium-Ion Batteries in Europe

09 Oct 2024
PC Correspondent

TOPPAN Holdings Inc. and Toyo Seikan Co., Ltd. (Toyo Seikan) will sign a letter of intent (LOI) on the establishment of a joint venture that will manufacture and sell packaging for automotive lithium-ion batteries in Sweden. The joint venture will aim to launch manufacturing operations in fiscal 2026 or later. 

Background
In 2011, TOPPAN Holdings and Toyo Seikan established T&T Enertechno Co., Ltd. as a joint venture manufacturing packaging for lithium-ion batteries used in smartphones and electric vehicles (EVs) in Japan.

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Guylian unveils eco revamp of seashell packaging celebrating Chocolate Week

04 Oct 2024
PC Correspondent

Premium Belgian chocolate business, Guylian has delivered an additional packaging refresh for its line of flagship line of seashell-shaped, hazelnut praliné filled chocolates, reports Neill Barston.

As the company explained to Confectionery Production, it first unveiled a major revamp of its branding two years ago, with its latest move going further as part of Chocolate Week (16-20 October) in removing plastic film from the outside of each box.

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Dior entrusts Albéa to create packaging for solid perfume sticks

30 Sep 2024
PC Correspondent

The new solid perfumes Miss Dior Mini Miss are now available in a vibrant pink translucent stick, an innovative alcohol-free formula. The texture is contained in a seven-piece packaging, all made 100% in PP by Albéa teams at Parigné L’Evêque, the company’s Center of Excellence for the design and manufacture of fragrance caps.

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