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Hostess launches brand refresh with updated logo, packaging

14 Dec 2024
PC Correspondent

Hostess’ updated logo keeps its trademark red heart but brings a “more playful” font style, brighter color palette and new cloud-shaped border “celebrating the light and airy quality of every Hostess snack,” according to Orrville-based J.M. Smucker, which closed the $5.6 billion Hostess Brands Inc. acquisition just over a year ago.

“The new packaging will begin to roll out in January and will be reflected nationally across the entire portfolio, all packaging formats and in all distributions upon completion,” said Aundrea Graver, director of marketing at J.M. Smucker.

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Mintel Launches 'Mintel Spark' as CPG Product Innovation Slumps

13 Dec 2024
PC Correspondent

Mintel launched the Mintel Spark. This new product concept generator is a catalyst for market-leading innovation for consumer packaged goods (CPG) brands.
 
Mintel Spark was designed to address this slump and assist brands throughout the innovation process.   
 
Matt Nelson, Mintel CEO, said: 
 
“By combining trusted Mintel expertise with AI, Spark connects the dots between consumer, innovation, and market insights to reveal the opportunities with strong market potential, giving brands the confidence to move forward.” 
 

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Bluemarlin Unveils Redesigned Cisk Beer Portfolio, Bringing a Cohesive Identity to Malta’s Iconic Brand

07 Dec 2024
PC Correspondent

The redesign began with the core Cisk Lager, recognised for its signature yellow branding, and its low-calorie variant, Cisk Excel. Following the success of these initial redesigns, bluemarlin extended the new visual system across the entire Cisk range, which includes Cisk 0.0%, Cisk Pilsner, Cisk Premium, Cisk Strong, Cisk Extra Strong and the innovative Cisk Chill range.

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Burgopak designs gut health test packaging for Chuckling Goat

04 Dec 2024
PC Correspondent

UK packaging design agency Burgopak has partnered with Chuckling Goat on a microbiome test kit.

The packaging is part of a three-step at-home process. The first step is the instructions, the second is the test itself and the third is the return packaging.

Chuckling Goat selected Burgopak’s telescopic packaging design which has two trays. The top tray contains the instructions and the second tray contains the test tube with an integrated stool sample collection device on the left inside a fitment.

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Red Bull brings resealable bottles back in Australia

24 Nov 2024
PC Correspondent

The packaging – originally released in 2012 – will be offered in two varieties: Red Bull Energy Drink and Red Bull Sugarfree. 

A Red Bull spokesperson said fans of the brand around the world had asked for the return of resealable bottles, with Reddit posts including everything from “Red Bull bless us with this pls” to “I want the bottle so much.”

“They asked, Red Bull delivered.”

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Future of E-Ink

The Future of E-Ink: Revolutionizing Displays Beyond Paper

18 Nov 2024
Yukta Arora
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Future of E-Ink
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In an increasingly digital world, where screens dominate every aspect of our lives, E-Ink technology emerges as a quiet disruptor. Known for its energy efficiency and paper-like readability, E-Ink has already transformed industries like publishing and retail. But what lies ahead for this versatile technology? As innovation continues, E-Ink is poised to reshape the future of displays in unexpected ways.

E-Ink

Everything We Need to Know About E-Ink

18 Nov 2024
Yukta Arora
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E-Ink
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In the fast-paced world of display technologies, E-Ink stands out as an innovative and sustainable solution that blends functionality with simplicity. Whether you’ve marveled at the paper-like display of an e-reader or noticed electronic price tags at a store, you’ve likely encountered E-Ink. But what makes this technology so unique, and why is it becoming increasingly relevant across industries?
In this blog, we’ll dive into the details of E-Ink.
 

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Cemtac Cements Unveils New Logo and Packaging at Special Distributor Gathering

12 Nov 2024
PC Correspondent

During the event, attendees were introduced to Cemtac Cements’ refreshed brand identity and the sleek new design of its cement bags, symbolizing quality and modernization. The company also emphasized its commitment to sustainability, advanced technology, and superior quality—core principles that continue to guide its vision and operations.

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“Meri Maggi” Campaign

The Powerful Connection Between Customers and Personalized Packaging

11 Nov 2024
Yukta Arora
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“Meri Maggi” Campaign
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The Bond Between Customers and Personalized Packaging: How Brands Like Maggi Make It Personal

In a world where customers have endless options, brands need to go beyond just selling products. Personalized packaging has become one of the most effective ways to make a meaningful impact, turning an ordinary purchase into a memorable experience. By tailoring packaging to speak directly to each customer, brands can create an emotional connection that goes far beyond the product itself.

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Who Dares Design helps Coco Labelle launch its world cuisine ready meals

09 Nov 2024
PC Correspondent

Coco Labelle’s founder Elisabeth Brown was brought up in a mixed family that shaped her knowledge and appreciation of foods from all over the world.

This is a result of her having lived in Rome, London and Mauritius where African, French, Chinese and Indian foods are fused to make culturally diverse meals.

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