FMCG Packaging

STORMBRANDS has created a vibrant new brand and packaging system for Tropicana’s latest range of real fruit drinks for youngsters: Tropicana Kids Smoothies.

The global agency has partnered with Tropicana for over five years, working as a strategic brand-design collaborator. Tropicana approached STORMBRANDS with its latest brief because it wanted to develop a fun, reassuring and distinctive brand and packaging identity for the launch of Kids Smoothies, and to stand out from competitors such as Innocent and Happy Monkey.

Epara’s Hydrating Crème-Gel replenishes dehydrated skin, while minimising the effects from pollution and screen light. Unlike previous moisturisers in the range – initially designed for the unique skincare requirements of women of colour – the new, inclusive cream comes not in a jar, but in a refillable bottle endowed with airless technology. While Hydrating Crème-Gel protects the skin, Quadpack’s Regula Airless Refill, in turn, shields the high-end formula from external contamination.

Designed to captivate attention, SIG DomeMini encourages consumers to rethink their packaging choices, especially when it comes to sustainability. Beverage manufacturers also have the opportunity to choose a solution that puts significantly less plastic on the market and caters to the growing ‘paperization’ trend.

Dow Chemical Company has partnered with Mengniu, one of the largest dairy companies in China, to launch an all-polyethylene yogurt pouch designed for recyclability.

The product is Mengniu’s first all-PE yogurt pouch designed for recyclability. Dow’s INNATE TF-BOPE (biaxial orientation polyethylene) is designed to enable recyclable packaging by offering appearance quality along with improved toughness and strength when compared with traditional PE film products.

The company has introduced refillable milk bottles made from 100% polypropylene, a move aimed at reducing carbon emissions and minimizing single-use plastic waste.

While glass is traditionally considered the standard material for refillable milk bottles due to its cost-effectiveness and ease of sterilization, glass bottles are heavy and prone to breakage.

Abel & Cole’s Club Zero Refillable Milk bottles offer a sustainable alternative that overcomes these challenges.

Valio will now package all Valio PROfeel quark products in recyclable paperboard cups. The change will result in 143 tonnes less plastic being used. According to Valio, this commitment contributes to the national target for a reduction in single-use, single-serving plastic packaging.  

The company reports that it has “significantly reduced” the amount of plastic in its packaging for many years, for example by eliminating detachable lids/caps, plastic spoons and straws from single-serving packages and by using thinner plastic in its packaging. 

Knockout began by introducing a new crown icon to represent the brand’s long-standing heritage.

The crown carries a second interpretation of playful refreshment to appeal to a modern audience of spontaneous consumers.

Knockout said the new wordmark has been updated with a type that is more balanced and contemporary, with rays of sunshine emanating from behind it to evoke a ‘horizon and bring the daytime drink occasion to life’.