FMCG Packaging

Friskis holds a special place in the hearts of Nordic consumers, evoking feelings of playful summertime moments and thirst-quenching experiences. JDO’s task was to create a bold and vibrant Friskis world that would not only captivate with its visual appeal but also preserve the brand’s essence.

The launch is a key focus of Hero’s ongoing sustainability strategy, as the company strives to build a better environment to meet the needs of tomorrow. Consumers can now purchase Cassis juices in one of the most sustainable packaging solutions – SIG carton packs with SIG Terra Forest-based polymers packaging material, which has a carbon footprint up to 51% lower than a standard SIG pack*. Fully recyclable, consumers can easily fold the pack flat and dispose with the cap in the appropriate PMD bin or bag.

The “Gain Detergent Bottle Brigade” program is a great example of how a circular economy business model can be implemented in the consumer goods industry. The program is operated by TerraCycle, a recycling and waste management company, in partnership with Procter & Gamble (P&G).

Haney congratulates our friends at Procter & Gamble for the market introduction of Always Cotton Protection utilizing paper packaging.  This new Always Cotton Protection package is fully recyclable and is made from renewable sources, as part of a pilot project with Dirk Rossmann GmbH stores in Germany.

Buy once. Refill for life.^* That’s the thinking behind Dove’s new refillable deodorant. It’s a first for the brand and a launch that’s set to disrupt the entire deodorants sector.

“Our refillable deodorant represents a new, more sustainable way of consumption – reinventing the daily deodorant for a planet in crisis,” explains Augusto Garzon, Dove’s Global Vice President of Deodorants.

“We were attracted to using Greiner Packaging’s perfectly recyclable K3 packaging due to its sustainability credentials,” said Tribe co-founder, Rob Martineau. “The lightweight PP cup is wrapped in a cardboard sleeve which can be easily separated to enable recycling.”

Tropicana Kids Smoothies has been launched and Stormbrands’ brief was to “develop a fun, reassuring and distinctive brand and packaging identity”. The packs also had to stand out from competitors such as Innocent and Happy Monkey.