April
11
/ 2022
Cracker Jack unveiled a line of limited-edition bags featuring Cracker Jill, a new character meant to celebrate women who break barriers throughout sports. The bags will be available in ballparks across the country on Major League Baseball's Opening Day (April 7). The special snacks will also be available with a $5 donation to the Women's Sport Foundation.
To honor the new character, the Frito-Lay brand teamed with musician Normani to remix the classic tune, "Take Me Out to The Ballgame," in a way that celebrates inspirational women.
