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factors for success in packaging industry

the global consumer packaging market is valued at approximately us400b and an estimated us500b if industrial endmarkets are included. the brazil, russia, india and china bric markets comprise approximately 30 of global demand, increasing as their economies further develop. packaging sales in the emerging markets are expected to continue to show strong growth as both increased consumption and demand for consumer goods drives the need for more sophisticated packaging, due to a growing middle class.

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