 LATEST NEWS Neutrogena Launches 'Break the Rules' Brand Mission to Champion Science-Backed Skincare Neutrogena has unveiled its new global brand mission, "Break the Rules," a campaign designed to encourage consumers to move beyond beauty myths and social media trends by embracing dermatologist-backed, science-driven skincare solutions. The initiative reinforces the brand's commitment to making clinically proven skincare more accessible, understandable, and effective for consumers.The campaign de |  Read More |
Wakefern redesigns packaging for Wholesome Pantry brand The company said the new look will make it easier for customers to spot goods carrying the private label and identify key product attributes.Wakefern Food Corp. announced Tuesday a new design for its Wholesome Pantry Organic and Wholesome Pantry Free-From lines.The new packaging has a modernized logo, color cues to distinguish organic and free-from items, and design elements to highlight certain p |  Read More |
Portugal launches its national deposit return scheme (DRS) for drink container recycling This marks a major milestone for environmental sustainability and recycling in Portugal as the country officially launches its long-anticipated deposit return scheme (DRS) for single-use drink containers. Portugal is the 19th European country to implement such a system and the first sizeable market in Southern Europe to adopt a DRS.Under the new system, branded volta and managed by SDR Portugal, c |  Read More |
Coca-Cola and Panini Bring the Thrill of Football Collecting to the 2026 FIFA World Cup ! n a move that blends sports, nostalgia and innovative packaging, Coca-Cola has partnered with Panini, the iconic football sticker brand, to launch a limited-edition promotional campaign for the 2026 FIFA World Cup. The collaboration transforms Coca-Cola bottles into collectible experiences by hiding exclusive football stickers beneath peel-back labels, giving fans a new way to celebrate the world' |  Read More |
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LATEST PRESS RELEASES Expansion of SÜDPACK's Coulmer site completed July 17, 2026, marked an important milestone in SDPACK Medica's history, with the official opening of the film and packaging manufacturer's significantly expanded plant in Coulmer, France. The ceremony was attended by numerous local dignitaries, project partners, neighbors, employees, members of the Management Board, the owners and representatives of the press.The groundbreaking ceremony on Septem |  Read More |
Hybrid Software releases PACKZ 12 with AI-powered assistant and Amazon Transparency support Ghent, Belgium, 22 July 2026: Hybrid Software, a global provider of enterprise software for the packaging and printing industry, has released PACKZ 12, the latest version of its PDF editor for packaging prepress. The release introduces an AI-powered assistant that helps users work more efficiently, along with support for Amazon Transparency codes for product serialization and authentication.The mu |  Read More |
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LATEST INNOVATION Mondelēz chocolate wrapper now contains 75% chemically recycled content LyondellBasells CirculenRevive polymers are created by chemically recycling hard-to-recycle mixed plastic waste, including flexible packaging, into feedstocks for polymer production. These feedstocks are used to replace fossil-based feedstocks in existing production processes and attributed to end products via an ISCC PLUS-certified mass balance approach.The resultant polymers are described as a d |  Read More |
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LATEST EVENT FoodTekPack-2026 Following a successful debut in Greater Noida in December 2025, FoodTekPack returns in 2026 as a premier platform for advancing innovation in food processing and packaging. Co-located with IndusFood Ahmedabad, organised by TPCI, the event will take place from 2426 July 2026 at the Helipad Exhibition Centre, Gandhinagar, Gujarat.The 2026 edition will bring together industry leaders, technology prov |  Read More |
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LATEST BLOG Click, Buy, Discard: How E-Commerce Sales Events Are Fuelling a Packaging Waste Crisis Every year, millions of shoppers wait for the moment the countdown hits zero. Amazon Prime Day. Flipkart Big Billion Days. Flash sales, limited-time offers, two-day deals. Within hours, hundreds of millions of orders are placed. What follows is a packaging reckoning the industry rarely talks about.E-commerce packaging waste is one of the fastest-growing environmental challenges in the consumer goo |  Read More |
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