UPM Adhesive Materials, formerly UPM Raflatac, is gearing up to make waves at Labelexpo Europe 2025 by showcasing its latest breakthroughs in label material technology. Known for its cutting-edge performance and commitment to sustainability, the company will unveil solutions that cater to a wide range of industries from FMCG and pharmaceuticals to logistics and industrial applications.
Taking center stage at stand 3D29, UPM will spotlight how its advanced label materials are engineered not only for exceptional technical reliability but also for their alignment with the growing demand for circularity, decarbonization, and digital transformation. With packaging expectations evolving rapidly, the company’s offerings are designed to support businesses in staying ahead of both regulatory and market trends.
“By truly listening to our customers and understanding their challenges, we’ve positioned ourselves as a reliable innovation partner,” said Mathias Kroeck, Senior Vice President, EMEIA at UPM Adhesive Materials. “Our goal is to bring high-performance materials that don’t just meet technical needs but also help brands build a more sustainable and connected future.”
As UPM reaffirms its role as a frontrunner in adhesive label solutions, Labelexpo Europe 2025 offers a timely opportunity for industry professionals to explore how its sustainable, scalable innovations can elevate their packaging strategies.