NanoMatriX helps textile manufacturers and apparel brands fight counterfeiting and improve customer engagement in the fiercely global textile scenario. NanoMatriX suite of solutions allows textile manufacturers to have full control over the supply chain, protect brands, enhance recall capability, and traceability.
Movement into growing emerging markets represents a great opportunity for fashion or luxury brands, but that opportunity comes with risks. Apparel brands can protect their brands through product authentication techniques and anti-counterfeiting features added onto their products or product packaging.
Key Problems Facing the Textile and Apparel Supply Chain
The textile industry is beset with a number of problems that make businesses and brands extremely vulnerable. These include production overruns, parallel trading, return fraud, and counterfeit products.
These threats not only could damage a brand’s reputation and bottom line, but could also be harmful to the consumer. The use of harmful substances in counterfeit clothing is now well-known and the risks are extremely high. Over time, the harmful chemicals in fake clothing are gradually absorbed by the skin.
High-Security Labels
NanoMatriX’s multi-level anti-counterfeit labels with embedded, overt, covert, and forensic features helps textile manufacturers fight counterfeits.
Our security labels have graphic features that are custom-designed through special anti-counterfeiting software to create a non-duplicable image through mathematical algorithms:
- Guilloche
- Relief
- Anti-copy
- Latent image
- Microtext
The security labels can be added with QR codes or NFC tags to transform them into smart “connected” labels – which enables product authentication as well as brand protection.
Security Inks
NanoMatriX offers a wide variety of security inks that are foolproof tools to fight counterfeiting. These security inks which have been successfully used in banknotes can now be used by textile manufacturers to protect their brands.
Security inks are versatile since they can be used with different printing methods and come in a vast array of colors and properties. These inks also create added interest in clothing design, or create an interactive experience with consumers like revealing information/additional designs to consumers when they grab your product.
MatriX-Mark™ Solutions
MatriX-Mark™ Solutions comprise security taggants that provide the maximum protection against counterfeits.
These taggants can be applied in all ink or coating colors, suitable for all printing technologies and can be applied onto textile.
These taggants or chemical tracers are super-invisible particles (cannot be detected by IR / UV) and can only be detected using dedicated scanners. These inorganic markers also withstand high physical and chemical resistance tests which helps in long-term authentication.
Taggants prevent parallel trading and fraud by providing a distinct identifier on every clothing/apparel. The absence of a taggant can help identify fakes. Being invisible also makes these taggants copy-proof as it is impossible for counterfeiters to detect its presence.