“Sustainability is a core value, from our responsibly sourced ingredients to our efforts to make plant-based eating more accessible. With this year’s Earth Month campaign, we hope to inspire more consumers to consider the environmental benefits of plant-based foods,” said Ellen Kim, director of marketing communications & consumer insights at Pulmuone.
Pulmuone Foods USA, a subsidiary of Pulmuone in South Korea, produces a wide array of tofu and Asian-style products such as dumplings, kimchi, noodles, and ready-to-eat meals. The company is also responsible for Nasoya, which holds the largest share of the US tofu market at nearly 70 percent.
Consumer engagement through digital content
This is the second consecutive year Pulmuone has implemented limited-time packaging to coincide with Earth Month. The updated designs incorporate illustrations related to nature and sustainability, such as tree planting, outdoor recreation, and plant-based meals. Each package contains a QR code linking to an Earth Month page on Pulmuone’s website.
The site provides information on the environmental impact of plant-based proteins, particularly tofu, along with meal ideas and preparation tips. Visitors can also enter a giveaway for environmentally friendly products by subscribing to the company’s newsletter.
Kim concluded, “Small changes—like incorporating tofu into weekly meals—can add up to a meaningful impact for both their personal health and the planet.”