Kenra Professional, a division of Henkel, is bringing back a retro look—its packaging from 1987.
Kenra Professional's Volume Spray 25 is in a spray can with a limited edition design—the logo features splashes of hot pink on the black can. It's the same packaging from when the product first launched, and since then it has grown to become a best-seller.
Kenra is celebrating the launch with its first NFT. Designed by artist Sean McGabe, the brand's NFT features 80's inspired artwork, paying homage to the decade Volume Spray 25 debuted.
An NFT is a non-fungible token or a one-of-a-kind digital asset that is certified with proof of ownership. There will be a total of 25 NFTs created, each sold on Rarible starting September 7th.
With each purchase, brand loyalists will receive a limited-edition influencer box, decorated with neon graphics that turn it into a boombox, filled with products valued at more than $60.
Matt Lowenthal, vice president of marketing at Kenra Professional, says, "We are thrilled to create and share this piece of our history, bridging modern technology in the form of NFTs with the nostalgic aesthetic of the original Volume Spray 25 launched in 1987. We hope Volume Spray 25 fans love this original art as much as they do the product itself, which has been a stylist and consumer go-to for over 34 years."
Proceeds from this NFT will be donated to The Rapunzel Project, a non-profit organization dedicated to helping chemotherapy patients help keep their hair throughout treatment via the use of cold cap therapy.
In addition to proceeds from the NFT, Kenra will be unveiling a campaign to educate consumers on cold cap therapy through a substantial brand donation, tutorials featuring cancer survivors' stories, and in-store visuals highlighting the partnership.