good morning packaging keeping pace with packaging around the world, issue 42, vol. 2, 2007



1.&nbsp&nbsp&nbsp water bottles using pla &nbsp2.&nbsp&nbsp&nbsp smart container couples gps with rfid &nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp3.&nbsp&nbsp&nbsp worlds first sustainable polypropylene biopropylene &nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp4.&nbsp&nbsp&nbsp sealing resins offer breakthrough speed and clarity in bopp film processing&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp&nbsp5. healthcare brand ailing water bottles using pla &nbsptaking the lightweighting approach is nestl waters north america. the greenwich, ct, company is rolling out its 12.5g ecoshape bottle across several of its bottled water brands see photos a and b this year, saying its about 30percent lighter than average competitive 1&82602l plastic containers. using the biodegradable approach is londonbased belu natural mineral water, which is selling mineral waters in bottles d and e made of cornbase pla from natureworks, &nbspat about that same time, nestl waters north america launched its ecoshape bottle under the ozarka natural spring water and arrowhead mountain spring water brands in different geographic markets within the united states. throughout this year, the company will roll out the ecoshape bottle for its poland spring, zephyrhills, deer park, ice mountain, and nestl pure life offerings.&nbspusing less pet for the ecoshape bottle and a smaller paper label would seemingly result in economic savings for container couples gps with rfid a new smart container developed by schenker couples satellite location technology with radio frequency identification rfid to track the condition of goods along the supply chain.worlds first sustainable polypropylene biopropylene cereplast, inc., manufacturer of proprietary biobased sustainable plastics, announced the launch of a new family of resins, cereplast hybrid resins. the new resins will complement cereplasts existing line of compostable resins, cereplast compostables, expanding market applications for cereplast resins. both resin families, cereplast compostables and cereplast hybrid resins, are perfectly suited to meet the needs of all converters, manufactures and brand owners interested in producing and selling environmentally sustainable plastic. cereplast hybrid resins, also known as biopolyolefins, replace 50 percent or more of the petroleum content used in traditional plastic resins with biobased materials such as starches from corn, tapioca, wheat and potatoes. with nearly the same physical characteristics and price point as traditional polyolefin, cereplast hybrid resins are an ideal way for plastic manufactures to reduce their reliance on petroleum.sealing resins offer breakthrough speed and clarity in bopp film processing basell has commercialised a new family of adsyl polypropylene pp sealing resins designed to run on the latest generation of high speed bopp bioriented polypropylene production lines.&nbspa basell test has also shown that the new product family outperforms standard polypropylene in transparency properties. with a given thickness of the film of 20m, adsyl st resins achieved a level of transparency nearly 25 higher than a film made out of conventional polypropylene. also, in customer trials, films made from adsyl st resins had fewer surface defects and a better thickness profile, qualities that contribute to reducing production downtimes.&nbsphealthcare brand ailing the marketing value of packaging is a largely untapped frontier in otc pharmaceuticals. packages delivering cognitive value can support a great productand drive sales. terms like metered dosage and clinical trial are staples of healthcare products. but for savvy marketers competing in the evolving overthecounter otc pharmaceutical industry, concepts such as sensory branding and transformative experience are becoming essential additions to the list.&nbspglaxosmithkline gsk consumer healthcare, moon township, pa, is marketing its new alli otc weightloss capsules in a consumerfriendly starter kit whose design delivers a sensory experience by presenting the brand as the consumers ally during a weightloss program. new packaging for the plan b emergency contraceptive reflects regulatory changes that now make the drug available in nonprescription form for women 18 and older. barr pharmaceuticals, pomona, ny, markets the drug in packaging that is adaptable both behind the pharmacy counter and on the store shelf, saving the company money with a single package. the cartons soothing colors and focus on product benefits give women peace of mind about their purchase. press releasestechnical papers &nbsphow to pecify proper stretch wrapping&nbsp&nbsp www.packagingconnections.comdownloadsdownload118.pdf &nbsp&nbsp&nbsp&nbsp&nbsp&nbsphappy

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