An innovative carton to give "product feel" without damaging the carton
- Frustration free packaging for under garments.
- In underwear section – customer wants to touch and feel the product.
- The neat construction of the box is simple to open at both sides that pulls open so the items can be taken out easily without damaging the carton.
- Intelligent graphics which completes when the pack is opened.
- The flaps also provide the option for incorporating attractive graphic design. The graphics express the excellent fit of the contents: the central message, "Match", is supported both at the graphic and structural levels. The concept clearly differentiates itself from other sales promotional multipacks.
- A new, sales promotional multipack concept for hypermarkets, highly practical and simple solution with a "What You See Is What You Get" effect
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