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consumer good

Entenmann's® Launches Modified Packaging To Keep Favorites On Retailers' Shelves

Profile picture for user GraniaJain
Grania Jain
October
05
/ 2021

The next time you are shopping for your favorite Entenmann's® full-size products, you may notice the packaging looks a little bit different. The clear cellophane "window" that has showcased its donuts, cookies and cakes for decades will be temporarily replaced by a photo of the sweet baked goods inside. Some Entenmann's Danishes will be in clear clamshell packaging.

Tags

  • redesign
  • consumer good
  • clamshell packaging
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