May
04
/ 2022
The QR code allows consumers to trace the coffee back to its origin, and access data pertaining to the coffee farmers, the time of harvest, roasting period and shipping certifications – all using US-based food-tech company IBM Food Trust’s blockchain technology platform.
The codes will appear on packaging for the company’s Summer 2020 range – a new collection of 100% Rainforest Alliance-certified whole bean, roast and ground-coffee product packs.