unilever&rsquos hellman&rsquos brand has recently been introduced with a new clean lock cap. this eponymous white cap seemed to act like a magnet for residual ketchup to form and was probably the messiest piece of packaging on earth.  making it easier to balance the bottle on kitchen and bbq garden tables. the bottle itself has a smooth shape which allows for larger, more prominent hellmann&rsquos label branding, a move which also makes it easier for the shopper to find on shelf among a sea of ketchup brands. this clean lock cap is the best table sauce packaging innovation since the bottle was turned upside down where gravity and squeezing combined to significantly improve access to the product inside . source httpwww.thepackhub.comblogp294