The idea of the pizza box 2.0 is as simple as it is ingenious. This innovative pizza box is more than a box. It adds functionality for the customer as well as the pizza shop. Directly above the traditional "pizza specialist" is a perforated extra compartment which can tear easily when opening the pizza box. It provides an integrated foldable box for leftovers and a pre-filled compartment with surprises (gift cards, spices...) or advertisement (flyers, menus) to support cross-selling of goods and services.