A new HDPE bottle developed in cooperation with Beiersdorf for its NIVEA brand is good for the environment in a number of ways. The innovative bottle with cap developed for a body lotion series requires around half the packaging material usually needed. This therefore reduces the cost of materials as well as the associated carbon emissions. Its thin-walled structure makes it lighter and means it is easier to squeeze, while nevertheless remaining stable and impact-resistant enough for transportation, for example. It also continues to protect the formula from external influences such as UV rays.
Optimised discharging of contents
Another advantage of the revolutionary bottle is demonstrated towards the end of its use by the consumer. When its contents begin to run out, it can be rolled up much like a tube of toothpaste, allowing it to be completely emptied. There is a groove on the base of the bottle along which it can be squeezed together to completely flatten the body of the bottle. It can then be easily rolled up and completely emptied, resulting in less waste.
Design for recycling
In developing this packaging solution, attention was paid in particular to high-quality recycling in accordance with the bottle-to-bottle principle. This involves new bottles being produced using recycled bottle material to create a closed loop. To make this possible, both the bottle body made of HDPE and the cap made of PP (not produced by ALPLA) are fully recyclable and can be easily separated in the relevant sorting steps and then efficiently recycled. The label is made of the same material as the bottle.
• Technology: EBM
• Bottle material: HDPE + white
• Contents: 200 and 350 millilitres
• Optimised discharging of contents thanks to special packaging design (roll-up function)
• Easy to use – simply squeeze
• Reduce: The packaging including cap and label uses approximately 50% less material than other body lotion packaging of the customer. Approximately 40% of the reduction is achieved in the bottle body
• Recycle: Ideally and completely recyclable within existing recycling streams (yellow recyclables bin bags/bins) in accordance with the bottle-to-bottle principle
• Lightweight: Reduced carbon emissions during production and transportation
• Decoration: Label made of the same material as the bottle (HDPE) and is likewise easy to roll up
• The packaging solution is available in stores as NIVEA Naturally Good Body Lotion/NIVEA Natural Balance Body Lotion
‘The new NIVEA bottle developed in close cooperation with Beiersdorf is a highly innovative packaging solution with a clever squeeze and roll-up function. We also focused heavily on the topics of sustainability and recycling, and optimised the bottle in terms of material reuse. And we are already developing it further – together, we are now working on using recycled plastics as well as on additional formats.’
BOPET Films Europe vice chair Michael Kreuter comments: “We cannot achieve these goals in isolation, and through this Vita Nova initiative we hope to pull together knowledge from across the value chain to improve the circularity of flexible packaging.”
It is the group’s view that mono PET packaging structures have the potential to deliver on all 4 European Plastic Pact targets and enable retailers and brand owners to meet their sustainability pledges.
According to Vita Nova, replacing mixed plastic flexible packaging with mono PET solutions would enable better recyclability, improve resource-efficiency and lead to greenhouse gas emission reductions.
Like the majority of flexible packaging materials, PET-films are not currently sorted and recycled in Europe at scale. Vita Nova aims to address this.
Steven Davies, Chair of BOPET films Europe, says: “It’s a sad fact that currently virtually all flexible packaging is being incinerated. Vita Nova comes from the Latin for ‘new life’, and this is exactly what we are trying to give to flexible packaging by developing a model for true closed-loop recycling.
Mono PET structures offer the packaging industry a best-in-class option in terms of material usage and recycling processes, and are a key element if the industry is to hit the collective goals we have signed up to by 2025.”
The ultimate aim of the Vita Nova initiative is to ensure that flexible PET packaging structures reach their full potential as circular materials – keeping them in the economy and out of incinerators.
Over the next 12 months, the consortium aims to develop and present material redesign options for moving from mixed plastics to mono PET, quality sorting guidelines, and a recycling pathway for PET films, considering both mechanical and monomer recycling.
In addition, the group will reveal design for recycling guidelines for mono PET packaging, as well as launching research into viable end markets for mechanically recycled flexible PET and attempting to prove a closed-loop recycling process for monomer recycling.
Every aspect of the Wellow deodorant was designed with a cradle-to-grave mindset. Whether it’s the ingredients inside the container, the container itself, or even the information printed on the container with ink… the guys behind the Wellow realize that a product shouldn’t just make its users happy, it should make the planet happy too.
Striking a balance between traditional and modern, between self-hygiene and planet-hygiene, the Wellow deodorant bases itself on an au-naturel recipe that uses only nature-based ingredients like shea-butter, coconut oil, beeswax, arrowroot powder, and 6 other environmentally safe ingredients in its deodorant-base. The sticks are safe enough for your skin, providing 24-hours of odor-busting protection, and are safe enough for the soil too (you can quite literally compost the entire Willow in 10 weeks). Willow’s scents include Activate Charcoal, Coconut + Vanilla, Bergamot + Citrus, along with a scent-free option for people with sensitive skin or noses. The entire deo-stick comes packaged in an all-paper tube, made from 95% FSC-certified recycled paper, and lasts through 3 full months of daily use before running out. When it does, feel free to just throw the tube into a compost pit or even in your backyard. Nature will absorb the ingredients and break down the packaging into dirt in just under 70 days.
State-of-the-art technology, many years of experience and comprehensive know-how are the reasons why we are leading pioneers and innovators in our field. We provide the environmentally and economically best solutions for the circular economy and for the preservation of natural resources. No matter if we’re talking about packaging, electrical and electronic equipment and batteries or commercial and manufacturing waste, our goal is always the same: maximising environmental benefits and minimising economic expenditure.
We are well aware that our success rests on people’s sense of responsibility – thanks to their commitment, the circular economy has become a powerful instrument for securing resources and protecting the climate. The importance of the circular economy for our future has also been underscored by the European Commission, which has named it one of the pillars of development over the next decades, alongside the energy transition to a low-carbon economy and the digitisation of industry.
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Following the launch of the new FAG FLUODX + FLUODX Connect, Invisible Ink + Phosphorescence Analyzer, which has met with great success in the field of security printing for passports and banknotes we are pleased to present you
the new software FAG FLUODX ConnectPRO.
This new development offers other horizons as listed below; basically the following are the advantages:
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