technology

Natural Abundance, a plant-based food tech start-up, has rolled out its first non-fungible token (NFT) based physical packaging in New Zealand.

The new offering includes a collection of 200 physical packets, printed and distributed exclusively across Countdown stores in the country.

People holding the collectible packets are anticipated to receive a free airdrop of digital NFT art minted on the Ethereum blockchain, Art on Opensea, said the company.

With the recent news that Oregon and Maine became the first states in the U.S. to adopt an Extended Producer Responsibility Law for packaging (meaning the states will charge packaging producers for the cost of managing packaging material waste), LiquiGlide is helping brands create sustainable packaging and reduce their carbon footprint as well.

The first of its kind, the Packaging Optimiser uses bespoke software to clearly demonstrate the potential cost and CO₂ savings that the correct packaging solution can have on any supply chain.

The digital tool enables the Macfarlane team to work collaboratively with their customers to investigate potential opportunities for savings, from packaging materials, storage, and productivity, through to reducing damages & returns, and delivery fleet utilisation. These savings are then translated into carbon reduction opportunities.

PepsiCo’s packaged oats brand Quaker has revealed a new brand identity in the Indian market switching to a new logo representing the brand globally.

“For the first time since its launch in the country, the brand has changed its packaging design and adopted the new global logo. With ‘technology’ taking centre stage, the new-look Quaker Oats pack comes with a QR code for the digital-savvy consumers that gives easy access to Quaker’s Content Hub—a platform with a variety of nourishing and scrumptious oats recipes —on YouTube," PepsiCo India said in a statement Monday.

The new packaging features popular Applewood Fresh Michigan grown apples. The clear, resealable bags are available in 3 and 5 pounds and feature the apples riding in the back of The Produce Moms’ car filled with The Produce Moms’ characters.

The package design is not only eye-catching and adorable, it contains a call to action in the form of a QR code linked to an online treasure trove of curriculum perfect for distance learning, including activity sheets and the piéce de résistance; a virtual online field trip to a Michigan apple farm and production facility.

The new system features Markem-Imaje's proprietary Touch Dry inks that instantly dry on contact, enabling increased readability of GS1-128 barcodes for more reliable traceability. In addition, unlike liquid inks, Touch Dry inks will not spread along corrugated fibers and lose resolution. These inks, which are available in a variety of colors, are VOC-free, safe to handle, and support sustainability.