Recyclability

Italian apple marketer Melinda has launched Le Piccoline (The Little Ones), a series of brightly designed apple packs that can also transport children on an imaginary journey.

The new range features a number of different packaging designs made entirely from cardboard; each one can be reused and transformed into a toy vehicle. Inside are five small, Isaaq-branded snack apples.

“Le Piccoline Melinda are a healthy and child-friendly snack,” says a spokesperson for the company. “The perfect way to motivate kids to eat fruit.”

Research has shown retailers and consumers are wanting more sustainable packaging solutions when they make purchasing decisions. Moreover, the EU’s single use plastic (SUP) directive, which came into force on 3 July 2019, aims to reduce the impact of certain plastic products on the environment. This has caused large brands and manufacturers to re-evaluate their packaging strategies and seek out alternatives.

“This is exciting for Amcor and our customers. It’s an outstanding step forward as we work toward our commitment to make all of our packaging recyclable or reusable by 2025,” said Amcor Flexibles North America Sales and Marketing Vice President Laurel Spencer.