PET packaging

The fibre-based sustainable packaging is a USD 10-billion market, and HP’s first step into this industry was when it introduced its 3D printing-enabled molded fibre tooling solution. 

PepsiCo’s juice brand Tropicana has launched its summer campaign with a new TVC. It extends the brand’s ‘Goodness Jo Dikhti Hai’ positioning to reiterate the revamped see-through PET packaging.

The ad film also aims to engage with the youth in their context, showcasing how unpleasant situations can be turned around by tapping into one’s inner goodness.

David Lucas, Sales Director of Foodservice, UK and Ireland at Faerch UK Ltd says: “Evolve by Faerch is designed to close the loop on food packaging and therefore plays a key role in the industry’s transition towards a true circular economy. The Evolve by Faerch Plaza bowls are made from recycled household post-consumer material which, after use, can be recycled into new mono-material food packaging without any loss of quality.”