marketing

At first glance, the hexagonal packaging looks similar to the packaging of medicated ointment brand Tiger Balm. Donning the colours of orange, brown, and green, this packaging will only be disseminated to key opinion leaders and the media, the spokesperson said. 

Unilever-owned deodorant brand Axe has refreshed its brand image with a splash of vibrant new packaging in an effort to further connect with its Gen Z target audience.

Working with design agency and long time partner PB Creative, the brand was inspired by street art in its mission to propel the male grooming stalwart – which goes by the name Lynx in the UK, Ireland, Australia and New Zealand – to more vibrant and progressive territory with a focus on self-expression.

Hoffmann Neopac, a global packaging provider, launched a direct purchase microsite for DigitAll360°, its digital tube decoration service. The new marketplace walks tube customers through a process that includes downloadable design guides and templates, an initial portfolio of stock tubes from 30-50 ml in volume, simple artwork uploads, 3D renderings and a comprehensive pre-purchase artwork check.