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Smartpackaging

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Tapwow and Avery Dennison Introduce NFC Tag Starter Kit

03 Mar 2021
Yukta Arora
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As a growing number of customers are utilizing smart packaging and connected products featuring NFC technology, Tapwow says the company and Avery Dennison sought to create a kit that would allow users to employ NFC tags in their own environment, as well as assign meaningful content. With a few clicks in the DIRX2 platform, a customer can create a working demonstration or proof-of-concept, including tap analytics that can be accessed from any smartphone.

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Smart Supplement Shipper is Letterbox-Friendly, Sustainable

04 Nov 2020
Yukta Arora
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Brain health and mental wellness supplements company Heights has pioneered a new dimension in e-commerce packaging—and it’s only 25 mm, or 0.9 in., deep. The impossibly thin shipper, with an even slimmer, 23-mm bottle inside, was designed by the London-based company to easily fit through a U.K. letterbox-style mailbox. Being unique is not new for this start-up company; its distinctive supplement uses “capsule in a capsule” technology whereby the dry ingredients are in one capsule that is suspended in an outer capsule of Omega 3 oil.

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Reusable smart packaging ecosystem minimizes packaging waste

23 Sep 2020
Yukta Arora
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The transport capsule is a 12 litre reusable container which circulates constantly between the food manufacturer, the store and the washing centre. After being filled it contains information about the product inside as well as preserving its freshness during distribution. Inside a thin, single use, recyclable plastic pouch ensures hygienic protection. The modular shelf that holds the capsules containing the food is also equipped with smart technology to track inventory and expiry information. Smart valves calibrate the flow automatically.

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Finally! A ‘Smart Packaging’ Solution for Poor Medication Adherence

21 Aug 2020
Yukta Arora
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There are many factors that contribute to low adherence, such as poor communication between doctors and patients and unwanted side effects. But according to ExpressScripts, 69% of nonadherence is behavioral, caused by forgetfulness or procrastination. Low adherence is a pain point for Pharma Clearly, these numbers are very concerning in terms of negative patient health outcomes, but what does this mean for the pharmaceutical industry? Pharma companies are losing hundreds of billions of dollars every year due to non-adherence.

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Innovation
Smartpackaging
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Quality with a Twist

01 Jul 2020
Yukta Arora
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The 30ml Twist-Up for the company’s It’s Never Too Late serum uses advanced hot foil stamping and silk screen printing to create a high-quality and expensive look that enhances brand image and delivers maximum on-shelf appeal. The rose gold brushed metal effect of the headpiece provides an effective contrast to the black container with complementary high-impact lettering to establish an individual look that emphasises the premium nature of the product.

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Smart packaging builds better connections

24 Jun 2020
Yukta Arora
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Consumers want richer information about the food and beverages they are consuming. Not only do they want to know the ingredients, they want access to a plethora of other information including the supply chain it passed through; the impact on the planet and their health; the treatment of workers; and product safety. Today, the packaging for those products offers more than just protection and branding. Digitisation and smart packaging mean companies can educate and connect directly with their consumers.

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