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packaging redesign

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Cadbury and Heinz must change packaging following Queen's death

14 Sep 2022
Grania Jain
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Cadbury and Heinz are amongst the hundreds of companies who must change their packaging following the Queen's death. Queen Elizabeth II died on September 8 at Balmoral Castle.

Following her death, hundreds of other food and drink brands that must now remove certain elements from their products. They must remove late monarch's coveted coat of arms, proudly and prominently displayed on their packaging.

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CHANGE ISN’T ALWAYS BETTER: REDESIGN FAILS

20 Dec 2021
Press Packagin…
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CHANGE ISN’T ALWAYS BETTER: REDESIGN FAILS

A constant point of engagement for FMCG designers and manufacturers is to match their packaging design to market standards. To keep up with trends, big brands usually have a full-time team dedicated to improving shelf impact (discussed in the previous blog) and product recognition. Consumer research is conducted to see what changes buyers would like to see and what aspects of the packaging are they currently happy or unhappy with. 

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