Continuing to evolve its brand and strengthen its customer connections, Boulder, Colo.-based Ethan’s, the functional shot company, has announced the rebranding of its line of wellness shots, putting function at the forefront of their packaging. “At Ethan’s, we keep a very open dialogue with our customers, so when we learned that they were looking for more clarification on the function and occasion for each of our shots, we knew it was time to make some changes in our packaging,” says Ethan Hirshberg, founder of Ethan’s.
