New data has revealed that speciality security printer Eltronis has successfully aided the resurgence of two pharmaceutical brands that saw massive falls in sales due to Russian counterfeiters.
Pharma companies Biotehnos and Rompharm, both based in Romania, had seen significant declines in sales of their Alflutop and Rumalon brands in Russia.
On investigation, it became apparent that the success of both brands had made them a lucrative target for counterfeiters, to the extent that almost half of the branded drugs in the Russian market were showing as fake.
