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Dabur pilots carton-free packaging for toothpaste brand

25 Jun 2021
Grania Jain
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Packaged consumer goods company Dabur India is doing away with the outer paper carton from its toothpaste brand Dabur Red Paste, in a pilot with Reliance Retail as the company attempts to reduce packaging waste.

The company is also launching a paper carton-free low unit price pack of the oral care brand created for rural markets.

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