Skip to main content
plas-tech engineering - Supplier for COC/COP PFS Syringes
Schreiner
rochling

Login Menu

  • Login
  • Register
Home
  • HOME
  • CONNECTIONS
    • Suppliers
    • Buyers
    • Professionals
    • User Companies
    • Softwares
    • Others
  • INDUSTRY UPDATES
    • Packaging News
    • Innovations
    • Press Releases
    • Events
    • Resources
    • Newsletter
    • Testimonials
    • Packaging Interviews
    • Packaging 4 startups
  • BLOG
  • OUR PRODUCTS
    • Big Book of Packaging
  • OUR PARTNERS
    • Bonini
    • Bernhardt
    • EMA
    • Haemotronic
    • Intin
    • Plas-Tech Engineering
    • Polycine
    • Rochling
    • Sanok Rubber
    • Schreiner
    • TARA
    • Yukon Medical
  • SERVICES
    • SUSTAINABLE EXHIBITION
    • CONSULTING
    • DESIGN SERVICES
    • NEWSLETTER SUBSCRIPTION

Breadcrumb

  1. Home
  2. Dabur pilots carton-free packaging for toothpaste brand

Dabur pilots carton-free packaging for toothpaste brand

Profile picture for user GraniaJain
By Grania Jain on Fri, 06/25/2021 - 00:04

Packaged consumer goods company Dabur India is doing away with the outer paper carton from its toothpaste brand Dabur Red Paste, in a pilot with Reliance Retail as the company attempts to reduce packaging waste.

The company is also launching a paper carton-free low unit price pack of the oral care brand created for rural markets.

“In a first of its kind step by any toothpaste brand in the market, we are pleased to announce the launch of our carton-free packs for Dabur Red Paste with a new eco-friendly design. This is a pilot initiative being rolled out in Modern Trade outlets, to begin with. Together, this move is expected to result in an annual saving of 150 tons of paper," Rajeev John, vice president marketing-personal care, Dabur India, said.

The paper saved by removing the outer cartons will be repurposed to create notebooks for underserved children supported by Child Rights and You (CRY), the maker of Vatika hair oil and Real drinks said on Thursday.

“We are excited about working with Dabur on this smart way to reduce paper usage in packaging. Supermarket and SuperApp shoppers are aware citizens and are open to embrace such green efforts. They’ll welcome this right away. Here’s looking forward to our small step today becoming an industry-wide practice, soon," said Damodar Mall, CEO grocery, Reliance Retail.

Several fast-moving consumer goods companies are attempting to reduce their use of plastic and packaging material used in their products as the waste typically ends up in landfills—in what is an environmental hazard. Companies are also scaling up efforts to recycle waste, but the quantum of plastic generated by them outstrips recycling efforts.

Dabur pilots carton-free packaging for toothpaste brand
carton-free packaging
repurposing
packaging waste
  • Log in or register to post comments
plas-tech engineering - Supplier for COC/COP PFS Syringes
YUKON MEDICAL
TARA NIRMAN
schreiner
rochling
3 months ago
Recycling Program Turns Label Waste Into New Packaging
3 months ago
The High-Tech Secrets Behind the Humble Tin Can: A Modern Marvel of Steel Innovation
3 months ago
Recyclability Emerges as Top Priority for European Consumers, Amcor Study Finds

Follow Us

  • linkedin
  • facebook-f
  • twitter

Explore

  • Home
  • Contact Us
  • About us
  • Advertise With Us
  • Login
  • Register
  • Add Testimonial

Company

  • Blog
  • Contact Us
  • Events
  • Packaging News
  • Terms & Conditions
Top 7 Packaging Must-Haves for Personal Care Products
Top 7 Packaging Must-Haves for Personal Care Products
03 May, 2025
FDA
Navigating New FDA Packaging Regulations in 2025: A Complete Guide
29 Apr, 2025
Lamination
Unveiling the Future of Lamination Films: Trends, Challenges & How Purchasers Can Stay Ahead!
26 Apr, 2025

Footer menu

  • Privacy
  • Terms and conditions
  • Contact
Home
  • HOME
  • CONNECTIONS
    • Suppliers
    • Buyers
    • Professionals
    • User Companies
    • Softwares
    • Others
  • INDUSTRY UPDATES
    • Packaging News
    • Innovations
    • Press Releases
    • Events
    • Resources
    • Newsletter
    • Testimonials
    • Packaging Interviews
    • Packaging 4 startups
  • BLOG
  • OUR PRODUCTS
    • Big Book of Packaging
  • OUR PARTNERS
    • Bonini
    • Bernhardt
    • EMA
    • Haemotronic
    • Intin
    • Plas-Tech Engineering
    • Polycine
    • Rochling
    • Sanok Rubber
    • Schreiner
    • TARA
    • Yukon Medical
  • SERVICES
    • SUSTAINABLE EXHIBITION
    • CONSULTING
    • DESIGN SERVICES
    • NEWSLETTER SUBSCRIPTION
Clear keys input element