Alternative packaging in the beverage industry, especially the alcoholic beverage industry, has been received with dissent. The resistance, or rather, reluctance of the customer base to accept significant changes has been backed by an almost blind love for glass bottles. While cans and “wine-in-a-box” options have also positioned themselves in the market by dint of cost and convenience, they are still only second to the classic glass bottles that one wishes to showcase in their home bar.
