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FACHPACK-2024

30 Jul 2024
Aditya Panwar
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Trade Fair for Packaging and Labeling Technology. FachPack covers all themes and focuses on the right key aspects – from packaging materials, packaging machinery and package printing to logistic systems and services for the packaging industry

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Mattel launches first ever blind Barbie with cane and Braille packaging

29 Jul 2024
PC Correspondent

Introduced by Mattel in 1959, Barbie has been a cherished toy for millions of children globally. It remains popular today, featuring a variety of body types, skin tones, and other attributes to better represent the world's diverse population. The iconic doll's creator has now made a notable stride towards inclusivity by launching its first-ever blind Barbie doll, packaged with braille. The packaging includes the word ‘Barbie’ written in braille.

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  • Read more about Mattel launches first ever blind Barbie with cane and Braille packaging
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Tetra Pak custom prints for Chinese dairy firm to help connect with consumers

29 Jul 2024
PC Correspondent

Mengniu is the first dairy brand in the world to offer consumers these striking designs, which include some of the world’s most celebrated art, exploiting the unique design variability offered by Tetra Pak® Custom Printing. These “handheld” works of art offer consumers an immersive experience, all whilst enjoying a nutritious milk drink. 

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  • Read more about Tetra Pak custom prints for Chinese dairy firm to help connect with consumers
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Paris to Ban Single-Use Plastics for the 2024 Olympic Games

26 Jul 2024
Aditya Panwar
Profile picture for user adipanwar2412

"We have decided to make the Olympic Games the first major event without single-use plastic," announced Paris Mayor Anne Hidalgo during a press conference at the International Forum of Mayors against Plastic Pollution.

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Interplast Plastic Fair- 2024

24 Jul 2024
Aditya Panwar
Profile picture for user adipanwar2412

The Interplast is the only trade show of the sector to gather the entire production chain of plastic articles. From the raw materials to the ready product, passing by the design, prototyping, mould construction, injection machines, extrusion, blow, cutting and welding, impression, thermoforming, recycling, peripherals, and packaging among others. What attracts a large, diversified public, from the whole industry, resulting in high-volume businesses, warranting the success of the trade show for 10 editions.

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Consumer Behaviour

Captivating the Subconscious: How Modern Packaging Influences Consumer Behavior !

20 Jul 2024
Aditya Panwar
Profile picture for user adipanwar2412
Consumer Behaviour
  • Read more about Captivating the Subconscious: How Modern Packaging Influences Consumer Behavior !
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In today’s market, packaging design is more than just a protective layer for a product—it’s a powerful tool that influences the subconscious mind of consumers. By incorporating neuro-marketing tactics like biomotive triggers, brands can motivate consumers to take action before their conscious minds have even had a chance to respond. Here are five rules to achieve this:

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Cadbury fans are rushing to buy limited edition Easter dessert

16 Jul 2024
PC Correspondent

Arguably, it’s never too early to get excited about the various chocolatey goods available this time of year, from Mini Eggs to Malteaster Bunnies.

And this latest launch combines two of the nation’s favourtie treats in one bowl of heavenly mixture.

The Layers of Joy Eggciting dessert does what it says on the tin: it’s a giant Creme Egg trifle complete with silky layers of dairy milk chocolate mousse, sponge and flavoured dessert.

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Coca‑Cola Partners With Merlin Entertainments To Offer The Chance To Win Vip Experiences At Attractions In Exchange For Recycling Empty Plastic Bottles

16 Jul 2024
PC Correspondent
  • For a third consecutive year Coca‑Cola, in partnership with Coca‑Cola Europacific Partners, and Merlin Entertainments are offering the chance to win VIP experiences at some of the UK’s best-known attractions in exchange for empty plastic bottles.
  • The partnership will continue to incentivise and encourage recycling via reverse vending machines situated at attractions nationwide.
  • This summer, more machines will be situated at family favourite Merlin attractions, including Alton Towers Resort and LEGOLAND® Windsor Resort.

This year, pr

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  • Read more about Coca‑Cola Partners With Merlin Entertainments To Offer The Chance To Win Vip Experiences At Attractions In Exchange For Recycling Empty Plastic Bottles
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Vibrant Spanish Meat Packaging

13 Jul 2024
PC Correspondent

Bold typography, lively colors, and graphics that nods to the brand's history came together to reimagine Purlom's new look as immersive and playful while maintaining the same family-owned feel.

In addition, a blue and white frame was added around the product, creating a visual treat. Even the boxes got a makeover with bright colors and bold writing. Onmi's work not only catapults Purlom into the modern market but also aligns with the brand's core values: fostering meaningful memories around the dinner table.

Trend Themes

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Boost unveils new packaging that ‘leaps off the shelf’

12 Jul 2024
PC Correspondent

The brand said the revised pack designs are poised to ‘redefine’ the consumer experience.

Boost’s lozenge logo remains but now features a ‘subtle modern twist’, with a streamlined design approach that gives each product a ‘slicker’ and ‘more refined’ look. Rio, which was acquired by Boost Drinks in 2021, recently enjoyed a similar makeover, demonstrating the brand’s desire to adapt with the times and maintain a modern visual identity.

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  • Read more about Boost unveils new packaging that ‘leaps off the shelf’
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