The Reifenhäuser Group is handing over the cheqpacs sustainability app to its previous development partner spacepilots, a Cologne-based digital agency. With cheqpacs, Reifenhäuser presented an evaluation tool in October 2019 that informs consumers about the resource efficiency, recyclability and recycled content after scanning a packaging. The app already has a large user group in Germany. Spacepilots will now implement the scaling and internationalization of the app.
“With cheqpacs, we as a machine and system manufacturer have for the first time approached end consumers directly. We learned what consumers and retailers really want. That was very valuable, ”says Bernd Reifenhäuser, CEO of the Reifenhäuser Group. “Now is the time to develop this tool further outside of the plastics industry. Spacepilots can do that better. With the joint project R-Cycle we are instead concentrating on developing the standard for a functioning circular economy in the plastics industry together with other companies. "
spacepilots sees great potential in cheqpacs. Christoph Bresler, CEO of spacepilots, says: “We want to make the results of the global sustainability initiatives transparent and understandable for every user. The app can help us because it hits a nerve in our society. In the coming months we want to expand the number of users and product data and publish cheqpacs in other countries. We are very much looking forward to further developing the tool. "
https://www.cheqpacs.com
Tanja Kühn-Söndgen
Presse- und Öffentlichkeitsarbeit
Press and Public Relations
T +49 2241 23510-480
www.reifenhauser.com
