Lush has consistently led the way in ethical practice with their fresh, vegetarian homemade cosmetics. The brand has utilised schemes in the past to encourage their shoppers to recycle and reuse, often offering rewards in these circumstances.
The packaging will be sent to Lush’s Greenhub in Dorset where it will be sorted and processed before being sent to its UK recycling partners to be turned into new black Lush pots or for use in other industries.
It will work alongside another Lush scheme where customers can bring back five items of Lush packaging in return for a face mask.
So far, this existing scheme has meant 500,000 pots went to Lush’s Greenhub.
Lush Earthcare retail head Rae Stanton-Smithson said: “By moving towards a deposit-style scheme, whereby Lush customers know that they are ‘renting’ the packaging and can simply return it when they are finished, we keep the responsibility of waste-reduction and resource recycling as a company responsibility.
“All we need our customers to do is simply return their empties – we’ll take care of the rest.”
The company issued a statement on the scheme: “We are working hard to offer people the ultimate waste-free shopping experience. We continue to invent revolutionary naked products, unique packaging materials, work on reusable plastic packaging items as well as looking into refilling options for the future. This recycling scheme is another step on our path to leaving the world Lusher than we found it.”
