in the spirit of lastminute holiday shopping, let&rsquos say you&rsquore out comparing a few items on the store shelf this weekend. what will your eyes be drawn to for most people, the best looking products are the ones that get the first and longest stare down. of course, part of &ldquothe look&rdquo of a product is the packaging &ndash whether it&rsquos a 5 toy or an 800 laptop.while a few studies have shown attractive packaging does positively influence buying decisions, data is actual pretty scarce.