Launching in the UK, one of Thai Union’s major markets, the group will consider rolling out Ecotwist in other countries while British consumers can find Ecotwish in all Asda stores, with other major retailers to follow soon.
Thai Union believes Ecotwist marks the “biggest packaging innovation in the UK’s ambient tuna category in the last 20 years” and is a “step change” in sustainability for John West.
Consumers can now enjoy John West’s highest-quality tuna without the hassle of any excess packaging and excess waste, the group wrote.