despite the fact that the industry of cosmetics has become worried with ecological initiatives, few measures have been made so far to resolve the issue of environmental impact of packaging. organic monitor is the market research firm. when it comes to sustainability with regards to packaging, most of the advancements are taking place in the ecodesign, as per the facts showed in a recent research conducted by organic monitor. in reality, many companies are concentrating more on the lessening of packaging materials by altering design structures. sou has epitomized the sustainable design.