Packaging Labels

The world desperately needs more sustainable and commercially viable ways to recycle post-consumer plastic. The United Nations has recognized the need to recycle more post-consumer plastic and launched a new plastic pollution treaty in 2021. OBPCert has estimated that ocean bound plastic generates 80% of plastic marine litter. Today, only around 10% of plastic waste globally gets recycled, while the rest ends up at landfills, in incineration, and leakage to nature or oceans.

”The new innovative Ocean Action label material is the latest step in our beyond fossils journey. It does not only help prevent the plastic waste from ending up in the oceans but also offers brand owners the possibility to meet their recycled content targets for packaging. The Ocean Action label material is an easy-to-use drop-in solution created especially for food and cosmetics end-uses as it has exactly the same performance as the current fossil-based labels,” says Eliisa Laurikainen, Business Development Manager from UPM Raflatac.

The film forms the basis to produce sustainable floatable shrink sleeves, which facilitates easy separation of labels from PET, HDPE and PP bottles and containers in the recycling process to allow bottle-to-bottle circularity.

"The new capacities will allow us to supply label and sleeve converters with high-quality floatable shrink sleeve material that has the potential to revolutionize the market and the way packaging is decorated to move towards more sustainable choices," says Simon Huber, managing director, Innovia UK and Poland.

"Our aim was to create a simple, smart and cost-effective structure that would be easy to assemble and fill with, for example, leaves, saw dust or dry grass after its primary use as a golf ball box. Metsä Board and its partners developed an insightful packaging that provides an artificial nesting structure and shelter for insects and pollinators," says Aki Kuivaniemi, CEO of Golf Coat Oy.

This change in distributorship allows Bartelt to expand and streamline the HFFS product lines both Bartelt and FLtècnics, and strategically aligns them to more effectively provide the best solution for a variety of customer applications. Bartelt is a leading manufacturer of pouching, cartoning, shrink wrapping, case and tray packing systems for numerous markets, including food and confectionary, beverage, pharmaceutical, and others.